Download COMM 1213 H1 COMP 4923 X1

COMM 1213 H1
COMP 4923 X1
Introduction
and
Course Overview
1
There is a lot of bad communication
on the web … especially for humans
Do you know a web page that sucks?
– http://www.webpagesthatsuck.com/
– http://www.cedarcreekwoodshop.com/
In this course, we’ll focus on
developing communication that does
not suck…
EG
2
Outline
• Who we are / Who you are
• Overview of course
• Things you will need to have/get/do
• Technologies that we will cover
• Communications issues we will cover
– Human communication vs. Human Computer
Interaction (HCI)
– Knowledge versus Information
EG
3
Who we are: Emile Gould
• BA (Rochester), MS (Rensselaer), PhD (Rensselaer)
• Experience:
– 10 years History Museums
• Curator/Consultant - Kings Landing Historical Settlement, etc.
– 10 years IBM
• Human Factors Engineer
– 1 year MapInfo
• Human Factors Engineer
– 8 years Adjunct Teaching Dalhousie, School of Business
• Rensselaer Polytechnic Institute, Empire State College, State
University of NY at Albany
– 2 years Acadia
– 6 years Private Consulting w/ Aaron Marcus & Associates
EG
4
Who we are: Danny Silver
• BSc (Acadia), MSc (UWO), PhD (UWO)
• Experience:
– 2 years Nova Scotia Provincial Government
• Systems Programmer
– 9 years MTT (now Aliant)
• Programmer - Project Manager/Advisor
– 3 years SHL System House
• Technical Architect, Project Manager, Branch Management
– 3 years Dalhousie, School of Business
• Teaching, Research, Business Informatics
– 7 years Acadia
– 9 years CogNova Technologies (Private Consulting)
DS
5
Who you are
• Introduce yourself to your neighbour; tell
him/her …
– Your name
– Three interesting things about you, but not
what residence you are living in
DS
6
Who you are
• Introduce yourself to your neighbour; tell
him/her …
– Your name
– Three interesting things about you, but not
what residence you are living in
• Now introduce your neighbour to the class
DS
7
Overview of Course
Let’s review the
course webpage
DS/EG
8
Things you need to have/get/do …
• Advantage laptop, course text books
• Digital photo of yourself
• Agreement to publish your name, resume, photo
on the web
Attendance at next week’s team-building session
Ability to link to ACME
Ability to occasionally meet in the evening
•
•
•
• Readings for next two classes …
DS/EG
9
Technologies that we will cover
in the course
• Basic Web components:
– Internet, Web, Browsers, Servers, HTTP, SSL
• Data types (text, image, video, audio)
• HTML
• Fundamentals of programming
• JavaScript
DS
10
Communications issues that we
will cover in the course
Introduction to human communication and
Human-Computer interaction (HCI) :
• Rhetorical model
• Sender-Receiver model of communication
• Parasocial interaction
• Visual communication
• Usability
• Knowledge versus information
11
Rhetorical Model (Aristotle)
People are persuaded by texts (“arguments”)
on the basis of:
• Logos (logical nature of the argument; reason)
• Ethos (character of the speaker; ethics)
• Pathos (emotion created in the listener)
A skillful writer knows what type of arguments
to create based on knowledge of the
audience and the “rhetorical situation”
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Sender-Receiver Model
Shannon-Weaver model (1949):
Transmits a message
Sender
Encodes
Channel
Receiver
Receives
Decodes
Assimilates
Reacts/ provides feedback
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Parasocial Interaction
~ “Media equation”
(Horton & Wohl, 1956)
(Reeves & Nass, 1996)
Both theories note that people treat mass
media like real people and places
• Develop relationships with websites
• Make the same kinds of judgments about
•
attractiveness, credibility, trustworthiness
Social psychology experiments rerun with
computers found the same results
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Visual Communication
• Perceptual limits
• Aesthetics
• Visual rhetorics (Kress & van Leeuwen)
– Perspective (realistic vs. subjective image)
– Vertical angle (power)
– Horizontal angle (involvement)
– Size of frame (social distance)
– Gaze (direct vs. indirect social address)
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Usability
Derived from experimental psychology:
• Cognitive limits (5 +/- 2)
• Dexterity
Sociology, anthropology, and cultural studies
• Needs of people who work in groups
• Development of social and cultural norms and
preferences
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Next class
• Attach to ACME > Notes
– Personal introduction and goals for the course
– Any concerns you have with the syllabus
• Attach to ACME > Discuss
– What is plagiarism?
• Readings – Ch. 1 & 2 of Knuckles for
Thursday
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