Download Advertising Agencies - Greer Middle College

Advertising Agencies
“Busy as a bee”
5 Types of Advertising Agencies
In-House Agency
Full-Service Agency
Creative Boutique
Media-Buying Services
Interactive Agencies
Specializes in helping clients
prepare ads for new interactive
media like the internet.
Provides a wide range of
services to meet a client’s
complete advertising needs.
Specializes in buying media time
and space like radio and
television.
An ad department in a
company whose main business
is not advertising.
Specializes in developing
creative concepts, creative
text, and artistic services.
Advertising Industry Individual
Roles
Account
Services
Marketing
Services
Creative
Services
• Keeps the
agency
teams
working on
the account
on schedule
and within
budget.
• Includes
research,
sales
promotions,
event
sponsorship,
and public
relations.
• Develops
the
advertising
message
(words and
images to
deliver the
message)
Advertising Industry Individual
Roles
Production
Services
• Brings the
images and
words to life
for radio and
television
commercials.
Media Service
• Help the
client choose
the most
effective
media
options
within the
client’s
budget.
Administrative
Services
• Includes the
accounting,
personnel,
billing and
sales
departments
of an ad
agency.
Advertising Agency Fees

Often paid on a commission (percentage
based on how much the advertiser
spends on media)