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67th All India Commerce Conference KIIT University Bhubaneswar- 27, 28, 29 December-2014 I – SERVICES MARKETING: CHALLENGES AHEAD Research papers Received and Acceptance Sent Tentative schedule for the paper presentation Grade-A-10 Minutes Grade-B-07 Minutes Grade C- 4 minutes Sr. No. Name and address of the participant 1 Dr Divya Gupta Chowdhry, Rakhi Gupta, Dr.Shiv Nath Prasad Gupta Sustainable India: A study on Green mapping in Service Marketing 2 Dr.Shikha Agrawal Faculty of Commerce S.S. Khanna Girls’ Degree College, Allahabad Mobile: [email protected] [email protected] Pawan Kumar Poddar, Quazi Md. Kamran Professor & Director, MBA, Tilka Manjhi Bhagalpur University, Bhagalpur, Bihar, India [email protected] [email protected] Mob: 9867450216 Dr. Dharmendra* Mr.Shambhu Nath Senior Faculty, Faculty of Commerce and Management, Veer Kunwar Singh University, Agra *Dr. Mohan Lal Agdayemawer Prof. Ramesh Agadi Professor and Chairman Dept of Studies Gulbarga University, Gulbarga.-Karnataka-India Challenges and strategies in service marketing: A special reference to banking sector 3 4 5 6 Dr. Santoshkumar Benur Faculty Member, Dept of Studies and Research in Management Gulbarga University, Gulbarga.-Karnataka-India. Email:[email protected], Cell-09900330181 7 Dr. R. D. Sharma Professor of Commerce University of jammu, Jammu-180006 8 Prof.Parimal H. Vyas Professor of Commerce The Maharaja Sayajirao University of Baroda, Vadodara [Gujarat] 39 0002 email: [email protected] (M) 09825237942 & Dr. Madhusudan N. Pandya Assistant Professor, Department of Commerce and Business Management The Maharaja Sayajirao University of Baroda, Vadodara [Gujarat] Paper Title Service Sector: A Study of Growth, Opportunities and Challenges ahead with Special reference to India Service marketing;- Challenges ahead Emerging Retailing Service Sectors in India Medical Tourism: Can it be A New Supernova of Indian Economy Acceptance Sent 02/08/2014 Grade 14/09/14 B 14/09/2014 A 14/09/14 C 21/09/14 21/09/2014 B A 25/09/14 A 25/09/14 A B Same as above Strategy for Strengthening Consumerism in Retailing Practices: Perceptions of Wholesalers Discriminating Factors And Structural Equation Model For Rural And Urban Consumers’ For Buying Mobile Phone In Vadodara District” On ‘Competitive Pressure And Customer Satisfaction: Boon Or Bane’ 9 10 11 12 13 14 39 0002 [email protected], (M) 09898278567 Phone [R]: (0265) 2663343 [M] 09825237942 DR. TAKALKAR S. D. Head Dept. of Commerce, Arts, Com. & Science College, Narayangaon, Tal : Junnar, Dist : Pune, [email protected] Mob. 9890525040 DR. SHIVLAL N. NANAWARE Prof. Ramkrushna More College, Akurdi Savitribai Phule Pune University, Pune. [email protected] Mob. 9860639133 Dr. Bhawani Shanker Sharma, Associate Professor, Dept.of Business Administration University of Rajasthan Jaipur DR. B.S. KADAM ASSOCIATE PROFESSOR IN COMMERCE ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR, PUNEMAHARASHTRA INDIA [email protected] 9922458381 Shri Ganapati Sinnoor Assistant professor Department of Business Administration Central University of Karnataka [email protected] Mobile: 09731046434 Dr. Ramesh Agadi Professor of Management Gulbarga University Gulbarga [email protected] Mobile: 09342331314 Dr. Nishikant Jha1 Shraddha Bhome2 Asst. Professor and HOD BAF, Thakur College of Science and Commerce, Kandivli, Mumbai Asst. Professor, VPM”s Joshi – Bedekar college, Thane 15 16 Dr. Amrik singh sudhan Post Graduate Department of Commerce University of Jammu, Jammu (J&K) Ms. Anu Chadha Govt. P.G College for (Boys) Kathua (J&K State) DR.GIRISHKUMAR N. RANA, J.Z.SHAH ARTS & H.P.DESAI COMMERCE COLLEGE; AMROLISURAT (GUJARAT) “Service Marketing For Higher Education 25/09/14 C 01/10/14 C PROF. K. J. KALE Anantrao Thopte Mahavidyalaya, Bhor, DistPune. Savitribai Phule Pune University, Pune. Email : [email protected] Mob. 9421800016 “Emerging Health Care Service Sectors in India Challenges In Services Marketing In India B Residents’ Perception of Tourist Destination: An Empirical Study of Hyderabad Karnataka Region 02/10/14 A Residents’ Perception of Tourist Destination: An Empirical Study of Hyderabad Karnataka Region 02/10/14 A A Study On Customer’s Usage And Expectancy Towards Usage Of Information And Communication Technology (Ict) In CoOperative Banks Of Thane District Of Maharashtra 02/10/14 A Problems And Prospects Of Service Marketing: Insurance Sector 02/10/14 A Service Rural Marketing in IndiaChallenges Ahead & path ahead. 06/10/14 C 17 18 19 20 21 22 23 Prof K G Meshram Head, Commerce Study Board Yashoda Girls’Arts & Commerce College Sneh Nagar, Wardha Road, NAGPUR - 440015 Dr. James Jacob Associate Professor Department of Commerce V. K. Krishna Bhandup – East; Mumbai [email protected](M) 09819574538 Dr Sudhir K Narnaware HoD, Commerce Shree Pandharinath Arts & Commerce College,Narkhed, DistNAGPUR Dr. Suman Pahal Senior Faculty, School of Business Management, Footwear Design & Development Institute (FDDI), Rohtak Akshay Julka Student, School of Business Management, FDDI, Rohtak Dr. Joshi R.M. Asso. Prof., Dept. of Business Studies Sardar Patel University, Vallabhvidyanagar – 388 120 r. Phone - (0) 02692 - 226873 (R) 02692- 246115 (M) 09879955402 VENKATA NARAYANA.MIRIYAM Assistant professor of commerce, Government Degree college, Sindhanur DT: Raichur-Karnataka [email protected]. Cell: +91-9986850060 PROF. DR. SANDIP K BHATT P G DEPARTMENT OF BUSINESS STUDIES SARDAR PATEL UNIVERSITY VALLABH VIDYANAGAR ANAND - 388 120 GUJARAT [email protected] 24 Pawan Kumar Poddar, Professor & Director, MBA, Tilka Manjhi Bhagalpur University, Bhagalpur, Bihar, India [email protected] 9431214154 25 Prin. Dr. Sudhakar Jadhawar Dean, Faculty of Commerce University of pune Pune (Maharashtra) Dr. Troki Fawaz Assistant Professor, Department of Economic & Financial Business, Al Bayt University, Amman P.O. Box 1117, Zip Code 11947, Jordan [email protected], Mob. : +00 962776714955 Dr. Lata Agarwal Professor of Head Department of Economic Administration & Financial Management 26 27 Financial Services in India & Its Future Prospects 06/10/14 B Employees as Internal Customers in services marketing: Challenges Ahead 06/10/14 B Development of Hospitality Services in India 06/10/14 C Online Retailing: Ever or Never C Crm Practices In Restaurant Business – With Special Reference To Anand City 09/10/14 C An Overview Of Indian Service Sector And It’s Contribution Towards Gdp 09/10/14 B Services Marketing: Challenges & Remedies Of E-Commerce Ritesh Agrawal P.G. Department Of Business Studies Sardar Patel University Vallbh Vidhyanagar Gujarat [email protected] Service Sector: A Study of Growth, Opportunities and Challenges ahead with Special reference to India Quazi Md. Kamran Faculty, Tilka Manjhi Bhagalpur University, Bhagalpur, Bihar, India [email protected] 9867450216 Customer Relationship Management and Rural Development in India 09/10/14 B 12/10/14 A 12/10/14 B Role of E-Business in Service Marketing 19/10/14 C Marketing Strategies of Petroleum Industry in India 19/10/14 C 28 29 30 31 32 33 34 35 36 37 University of Rajasthan, Jaipur – 302004 [email protected] Mob. : 09414047487 Dr.Gautam Patikar Nnagaland Dr. Sanjivkumar S. Agrawal Head, Dept. of Commerce Toshniwal ACS College,Sengaon Dist. Hingoli-431542 [email protected] Prof. Borate Jyotsna P. Head, Dept. of Commerce Mudhoji College, Phaltan Dr. Vijay B. Bairagi Associate Professor, Dept. of Commerce S.M.B.S.T. College, Sangamner, Dist.Ahmednager [email protected] Mob.- 9890972135 Dr. Panzade D. R. Assistant Professor, Department of Commerce, Yeshwantrao Chavan college of Arts, Science and Commerce Sillod, Dist- Aurangabad.431112 Dr.K.S.Vataliya Principal M.J.Collage of commerce-Bhavnagar Kiran solanki Assistant professor M.J.Collage of commerce BBA dept Bhavnagar Dr. KINGSHUK ADHIKARI Assistant Professor Department of Commerce, Assam (Central) University, Silchar [email protected] BISWAJIT PAUL Research Scholar Department of Commerce, Assam (Central) University, Silchar University [email protected] Dr. M. B. Biradar Dept. of Commerce Siddharth College Jafrabad, Dist Jalna E-Mail.ID- [email protected] Mr. M. P. Pagare Dept. of Commerce Siddharth College Jafrabad, Dist Jalna (M.S.) Mob. No. 9420743356 Dr.Gaikwad Arun Hari, Sangamner College, Sangamner Prin. Dr. Babasaheb Sangale B.J. S. College,Wagholi, Sangamner, Dist- Ahmednagar (M.S.) Dr. Prabhat Kumar Pani Faculty Member, Faculty of Commerce. A.B.M. College, [email protected] M. Sanjoy Singh Tourism Product Planning And Development: A Study Of Nagaland Service Sector Marketing : Issues And Challenges 19/10/14 A 20/10/14 C Service Marketing: Challenges in Telecommunication Dr. J.R. Bhor Associate Professor, H.O.D. Dept. of Commerce, P.V.P. College, Loni, [email protected] Mob.- 9822055113 E-mail marketing services 20/10/14 C 20/10/14 C To Study the “Challenges faced by Government primary education system from private education system in terms of given service quality parameters with reference to Bhavnagar district” 20/10/14 B Assessing Service Quality In Public Sector Banks And Its Impact On Customer Satisfaction Using Servqual Dimensions 20/10/14 B “A Critical Analysis of E-marketing Service & opportunities” 20/10/14 C Consumer Behavior and Preference towards Hathway Broadband Internet - an Empirical study 20/10/14 A The Service Quality Dimensions And Patient Satisfaction Relationships In Jamshedpur 20/10/14 A An Empirical Analysis On Consumers In 20/10/14 B 38 39 40 41 42 43 Research Scholar, Department of Commerce, Manipur University, Manipur, India [email protected] Kirankumar Singh Senior Research Fellow, Department of Commerce, Manipur University, Manipur, India [email protected] Prof. Renu Jatana Professor, Department Of Banking And Business Economics, Mohanlal Sukhadia University Udaipur (Raj.) Mrs. Priya Soni Junior Research Fellow Mohanlal Sukhadia University, Udaipur (Raj.) Dr. Raghava Das Gorle Assistant Professor, Bhusawal Arts Science P O Nahata Commerce College (Maharashtra) Dr. Pankaj Kumar Assistant Professor Department of Commerce D.N. College, Masaurhi ,Patna Dr. Binod Prasad Assistant Professor ) Dept. of Applied Economics & Commerce Gaya College, Gaya Magadh University, Bodh-Gaya (Bihar) Prof. Kurulkar Parag Dr.P.V.V Satyanarayana Director & Associate Professor VS Lakshmi MBA Colleges for Women Kakinada, Andhra Pradesh, India. Mobile: 9848039335 B.Saroja Rani Dr. Sunil Arora Assistant Professor and Head, Dept. of Commerce, St. Soldier College, Jalandhar. [email protected] Contact No. 9872802345 44 Dr. DUMBRE G. M., Asso. Professor and Head, Dept. of Commerce and Vice-Principal, A.W.College, Otur, Tal-Junnar, Dist-Pune, Maharashtra. Mobile No. 9860141860 [email protected] 45 Dr.Renu Jatana, Professor, Department of Banking and Business Economics, MLSU, Udaipur [email protected] Nidhi Bajaj, Research Scholar, Department of Banking and Business Economics MLSU, Udaipur. [email protected] Dr. Patil Kallinath S. Associate Professor of Commerce Department of Commerce & Management Government Degree College Gulbarga. Dr. Manisha Verma, Assistant Professor, Commerce Department, Hans Raj College, University of Delhi, Delhi, India. 46 50 Switching The Cellular Service Provider Of Manipur Marketing Of Organic Food Products And Consumer Perception With Special Reference To Udaipur City” 22/10/14 A Ethical Challenges in Service Marketing 22/10/14 A Service Marketing: Issues and Challenges 22/10/14 C 22/10/14 22/10/14 C A 22/10/14 A “A Comparative Study of Customer Satisfaction of Cable TV & DTH Services with a Special Reference to Junnar Taluka (Dist - Pune, Maharashtra)” Prof. KUKALE S. N. (Pricipal) College, Otur, Tal-Junnar, Dist-Pune, Maharashtra. 8482972769 [email protected] Impact Of FDI In India’s Service Sector 22/10/14 A 23/10/14 A Women’s Empowerment: Education As A Tool For Achieving Equality 24/10/14 C Mobile Advertising - Challenges and Opportunities for Marketers 24/10/14 A Challenges And Strategies In Services Marketing - India 2020 Barriers to Cultivate the Internet Enabled B2C E-Marketing Services Dr. Naresh Malhotra Associate Professor and Head, P.G. Dept. of Commerce and Business Management, Doaba College, Jalandhar. [email protected] Contact No. 9041992331 47 48 49 50 51 52 53 54 Mobile: 09810422410, E - Mail: [email protected] **Dr. Rajanikant Verma, Associate, Professor, Commerce Department, Zakir Husain Delhi College (Eve.), University of Delhi., Delhi, India. Mobile: 09810836628, E - Mail: [email protected] Dr. PARAG R. KARULKAR VASANT AALAP CHD, B-202, NEAR SAMEER LODGE AND J M MHATRE OFFICE, MARKET YARD, OLD PANVEL DR. ELIZABETH MATHEWS LILAC 33, GODREJ SKY GARDEN TAKKA, OLD PANVEL 410 206 MAHARASHTRA Ashok Sharma Research Fellow, Department of Commerce, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh. : [email protected] Prof. R.C. Parida P.G.Department of Commerce, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh [email protected] Dr.Bhurelal Patidar Professor in commerce Government College sonkatch (Dewas) (M.P) Dr. Dinesh Kumar Gupta Professor in commerce Shri Atal Bihari Vajpai Govt. Arts and commerce PG College INDORE (M.P.) Dr. P.N.Harikumar, Associate Professor & Head, Post-graduate department of Commerce & Tourism, Catholicate College, Pathanamthitta, Kerala. DR. SUBHASH M. VADGULE Principal Toshniwal Arts,Comm,Sci Collage, sengaon,(S.R.T.M.University, Nanded) Dist.Hingoli Dr. Ram Uddeshya Singh Asstt. Professor, P.G. Deptt. of Commerce, College of Commerce Patna-20 [email protected] , Tel. No. - 9431443511 Brajesh Kumar Singh Research Scholar, B.R.A. Bihar University, Muzaffarpur Ms. Anpurna Kumari3 Research Scholar, J.P. University, Chapra. Dr. Mallika Hegde, Associate Professor, Department of Commerce, KES’ Shroff College of Arts and Commerce, Kandivli (West), Mumbai – 400 067 Email id: [email protected] Rabi Narayan Padhi # Plot No : 37/2704, Satyanagar, Semiliguda, Koraput, Odisha-764036, India PH No: 06853-225564, Mob: 09400378374 Orissa 9400378374 [email protected] Marketing Of Ayurveda Health Services-A Case Study Of Sane Care Madhavbaug Ayurvedic Cardiac Rehabilitation Centre, Maharashtra 24/10/14 A Marketing Mix: An Analytical Study on the Marketing Practices of Micro Enterprises (MEs) in Papum Pare district of Arunachal Pradesh 24/10/14 A Services Marketing In India: Emerging Opportunities And Challenges 24/10/14 C Impact Of Service Marketing Elements On The Performance Indicators Of Lic 25/10/14 B Services Marketing: Challenges Ahead 26/10/14 B Services Marketing : An Analysis Of Empirical Key Services 26/10/14 C Impact Of Flood In Jammu & Kashmir On Tourism Industry 26/10/14 B Way Forward Innovative Service Marketing Challenge In Value Chain– For A Sustainable Future 27/10/14 B Same as above 55 Rabi Narayan Padhi [email protected] same as auther Dr.Umesh H. Arahunasi, Department Of Commerce, Sri. K. H. Patil Govt. First Grade College, Hulkoti - 582 205, (Gadag), Karnataka State. E-Mail: [email protected] Mobile: 09448942963 Sri. Pattanashetti S. N., Department Of Commerce, Govt. First Grade College, Lokapur, Tq: Mudhol, Dist: Bagalkot, Karnataka State, Mobile: 08904310371 56 57 58 59 60 61 62 Dr. Rajesh Kumar Lecturer, Govt. Polytechnic for Women Sector 10-D, Chandigarh [email protected] Jhamb Jnu Jhamb Assistant Professor in Management Sector 10-D, Chandigarh UIET, Panjab University, Chandigarh [email protected] Dr. Shivlal. N. Nanaware. (Associate Prof.) Department of Commerce Prof. Ramkrishna More Arts,Commerce and Science College Akurdi, Pune-44 [email protected] Dr. Amitava Samanta Markham College of commerce Hazaribagh, Jharkhand [email protected] Devesh kumar Manager – Non Farm & Micro Enterprises JEEViKA BIHAR RURAL LIVELIHOODS PROMOTION SOCIETY Vidyut Bhawan, Annexe-II, 1st & 2nd Floor (Southern Wing) Bailey Road Patna-800 001, Bihar [email protected] DR BOTHGI BHEEMASHA S. Associate Professor Government College, GULBARGA-585105 KARNATAKA CELL:9449511969 MAIL: [email protected] Tejinder Sharma Professor,Department of Commerce, Kurukshetra University, Kurukshetra 136119 [email protected]; [email protected] Reena (alias Ramneek) Research Scholar Department of Commerce Kurukshetra University Kurukshetra 136119 [email protected] Audhoot K. Satardekar Assistant Professor Carmel College of Arts, Science & Commerce for Women, Nuvem-Goa [email protected] 09822161107 / 09421249888 Nita A Nerurkar, Emerging Trends In Tourism Marketing In Karnataka 27/10/14 A Understanding & Satisfaction of Customers in Service Marketing 27/10/14 C Customers Satisfaction on DTH Services’ In Hadapsar city 27/10/14 C Indian FOREX Market: A malnourished baby in the global FOREX Market 27/10/14 A Role Of Service Marketing In The Growth Of Banking Sector In India 27/10/14 B Internal Marketing and Internal Customer Satisfaction: A study of Education Service 27/10/14 A Services Provided By Indian Railways – A Critical Analysis 27/10/14 A Service Marketing – Challenges Ahead With 27/10/14 A Sri. Rajamanya S. S., Department Of Commerce, Govt. First Grade College, Bijapur, Karnataka State. Mobile: 09448702951 63 64 65 66 67 68 69 70 71 72 M L Dahanukar College of CommercDixit Road, Vile Parle (East) Mumbai 400057 Dr. Ramashish Purvey Associate Professor, P.G. Centre of Commerce Marwari College, Bhagalpur *Dr. G. Y. Shitole Pricipal, S.N.D.T. Arts and Commerce College for Women, Karve Road, Pune – 411 038. Dr. Vijaya Jacquiline. Pricipal, S.N.D.T. Arts and Commerce College for Women, Karve Road, Pune – 411 038. **Asst. Professor, Nirmala Memorial Foundation’s College, Kandivli (East), Mumbai. Shri Morage Prakash V Associate professor, Govt. Women’s First Grade College Jewargi colony,Gulbarga-585102 (Karnataka-India) [email protected]. Mobile No.09740623538. Dr. Laura Jerpi, Demand Media Associate Professor, Smt. CHM College Ulhasnagar, Thane Maharashtra Laura Jerpi, Demand Media Dr. Mrs. Lali Rajan Associate Professor, Smt. CHM College Ulhasnagar, Thane Maharashtra Dr. L.N.Sharma Professor, Business Administration, S.I.T. College, Sidhi (M.P.) Dr. Sunita Gautam Guest Assistant Professor, Comm. Govt. Degree College, Uchehra, Satna (M.P.) Dr. Dalbir Singh Kaushik Email id - [email protected] Mallika S. Shetty Department of Management Studies St.Francis College for Women Begumpet, Hyderabad-500016 [email protected] 09848519360 Prof.S.V.Satyanarayana Department of Commerce Osmania University, Hyderabad-500007 [email protected] 08500283271 Chandrakantha. K. Associate Professor In LBS college, R T Nagar, Bangalore, Affiliated to Bangalore University Bangalore, KARNATAKA Dr. Narender Kumar Professor, Department of Commerce, Maharshi Dayanand University, Rohtak Email Address: [email protected] Mobile No. 9050076091 Dr. Kritika Post Doctoral Fellow, Department of Commerce, Maharshi Dayanand University, Rohtak Email Address: [email protected] Special Reference To Insurance Sector Service Marketing Mix in Indian Banking Sector : A Critical Analysis 27/10/14 C A study of Marketing of Insurance Products in India with special reference to LIC. 27/10/14 A SERVICES OF E-BANKING: BENEFITS AND CHALLENGES 29/10/14 C HR Issues in Hospitality 29/10/14 C Hospitality industry: Challenges of Human Resource especially for small usiness owners 29/10/14 C Marketing Through Social Media 29/10/14 C Service Marketing (A Case Study Of Northern Railway) Influencers and Consequences of Brand Loyalty –A study based on select Newspapers in Hyderabad 29/10/14 A 30/10/14 A Challenges And Strategies In Marketing Of Insurance Products – A Study Of Bancassurance Model 30/10/14 B Service Quality: A Conceptual Study of Services Provided by Retailers to Its Customers through Retail Service Quality Scale 30/10/14 B Same as above 73 74 75 76 Mobile No. 9896353515 Dr. Ashutosh Mohan, Assistant Professor (Mktg. & SCM), Faculty of Management Studies (FMS), Banaras Hindu University (BHU), Varanasi – 221005 (INDIA); E‐mail: [email protected] Dr. Alpana Mohan, Associate Professor, V.M.L.G. Post Graduate College, Ghaziabad (INDIA); E‐mail: [email protected] Kalpana Nandanwar. Prof. Laxman Gaddam ChairmanBoard of Studies, Department of Commerce Osmania University, Hyderabad A.Kavitha Research Scholar, Department of Commerce, Osmania University, Hyderabad. [email protected] Prof.G.S.Barki Assistant Professor of Commerce, KLE’S G H College,Haveri Dr.S.G.Vibhuti Assistant Professor of Commerce, Smt.GBA Govt First Grade College, Shiggaon.. Prof.S.R.Yemmi Associate Professor of Commere, Goodnews First grade College,Kalghatge . 77 78 79 80 Mr.Panzade D. R., Asst. Prof, Department of Commerce, Yeshwantrao Chavan college of Arts, Science and Commerce, Sillod, Dist- Aurangabad.431112 (M.H.), Email: panzadedr @gmail.com Prof. Bibhuti Bhusan Pradhan Dean, School of Hotel Management cum Registrar Siksha ‘O’ Anusandhan University Bhubaneswar, Odisha, India Mob: +91 – 9437031388 [email protected] Ansuman Samal * Asst. Professor, Dept. of Management & Tourism Studies School of Hotel Management Siksha ‘O’ Anusandhan University, Bhubaneswar, Odisha, IndiaMob: +91 - 9437858200 [email protected] Dr. Maniram K. Dekate, Associate Professor, University Department of Commerce, University of Mumbai. E-mail: [email protected], Mobile No.9892914919 Mr. Sunil Bapu Kadam, Assistant Professor and Head, Department of Accountancy, N G Acharya & D K Marathe College of Arts, Science & Commerce, Chembur, Mumbai – 400 071, India. E-Mail: [email protected], Mobile: 9769780153 Dr.A.Vijayakumar Associate Professor in Commerce, A Study of Unorganized Retailers’ Supply Chain Management (SCM) Practices In Emerging Indian Retail Sector Dr. Ishi Mohan, Assistant Professor, Faculty of Commerce (FoC), Banaras Hindu University (BHU), Varanasi – 221005 (INDIA); E‐mail: [email protected]. 30/10/14 C “An Exploratory Study of Problems and Strategies of Service Marketing Special Reference to Franchise Services” Profitability Of Housing Finance Companies In India- A Comparative Study Of Punjab National Bank And Icici Bank 30/10/14 C 30/10/14 B The Information Technology Service Sector as India's Road to Economic Growth-Top Twenty IT-BPO’s 30/10/14 B 02/11/14 A 04/11/14 A Modern Services Marketing Practices And Indian Banking Sector 06/11/14 B 7 P`S Of Services Marketing In Insurance [email protected] 07/11/14 B Dr.M.N.Kaddipudi Associate Professor of Commere, C.G.Bellad Govt, First grade College,Akkialur Prof.M.B.Nagalapur Assistant Professor of Commerce, Smt.GBA Govt First Grade College, Shiggaon Euro Currency and Global Bond Market Guestology – The Weapon To Face The Challenges Of Hospitality Services Marketing Same as above 81 82 83 84 Erode Arts and Science College, Erode – 638 009 Tamil Nadu, India .E-mail: [email protected] (M) 094438 40964. Miss.D.Akilandeswari Department of Commerce Erode Arts and Science College, Erode– 638 009, Tamil Nadu, India. Panzade D. R., Department of Commerce, Yeshwantrao Chavan college of Arts, Science and Commerce Sillod, Dist- Aurangabad.431112 (M.H.), Email: panzadedr @gmail.com Ashok Gaur Assistant Professor B. J. Vanijya Mahavidyalaya, Vallabh Vidyanagar Email- [email protected] M-9409491392 Kamal Agal Assistant Professor C.P.Patel & F.H.Shah Commerce College, Anand [email protected] M-7405206877 Devajeet Goswami Department of Commerce, Maniram Dewan School of Management Krishna Kanta Handiqui State Open University Housefed Complex, Dispur, Last Gate, Guwahati- 781006 [email protected] Phone: +919864042578 Dr. UMED SINGH Associate Professor , B.L.J.S College, Tosham Affilated to M.D.U University, Rohtak [email protected] 09416074606 85 Sapana G. Naik Asst.Professor, Dept.of Commerce B.A.J.S.S First Grade Arts & Commerce College Ranebennur. Ph. 9844194929 Email:[email protected] 86 Sh. Vijay Singh Assistant Professor of Commerce Govt. College, Matanhail Distt. Jhajjar (Haryana) Dr. Seema S. Waghela Valia College, Andheri, (Mumbai) 87 Cosmopolitan Mr. Mehul Chhatbar. Asst. Professor, Dept. of Accountancy, K.P.B.Hinduja College of Commerce, 315, New Charni road, Mumbai-04, Contact No. 9867761569. [email protected] Dr. Tushar Kanta Pany Reader in Business Management E-mail marketing services 08/11/14 B Emerging Trends of Political Services Marketing in the Era of Globalization 08/11/14 A A Study on Consumers’ Preferences for Using Self-Service Technology in Shopping 08/11/14 B Sustainability In Services Led Growth (In Indian Context) 08/11/14 C Service Marketing Challenges in India Laxman B. Goudageri Asst.Professor in Dept.of Commerce B.A.J.S.S First Grade Arts & Commerce College Ranebennur. Ph. 9740040205 08/11/14 C 10/11/2014 C “A Study Of Selected Colleges In Mumbai City, With Reference To Role Of Naac In Higher Education System” A Study On Challenges Faced By India Post In Present Times 10/11/14 B 10/11/14 A Changing Business Approaches Of Commercial Bank : A Case Study Of State Bank Of India 10/11/14 A Innovative Trends in Insurance Sector (A case study of GIC) 88 89 (M) 07667796808. School of Commerce & Management Studies Ravenshaw University, Cuttack Mob No. 09437412406 [email protected] 90 91 92 93 Dr Rajeev Sharma Associate Professor Deptt. of ABST University of Rajasthan, Jaipur Dr Rajeev Kumar Saxena Associate Professor Deptt. of EAFM Universiy of Rajasthan, Jaipur Dr. K. Ratna Manikyam Department of Commerce Sri A.S.N.M. Govt. College, Palakol W.G. Dist., A.P. [email protected] Mobile: 9949229236 Dr. K. Sudhakara Rao Department of Commerce Sri A.S.N.M. Govt. College, Palakol W.G. Dist., A.P. [email protected] 9849828840 Dr. Mohammad Khalil Ahmad Associate professor and Head, Department of Commerce Burhani College of Arts and Commerce, Mumbai [email protected] 09987202200 Dr. D.N. Khadse Assistant Professor Department Of Commerce Dhanwate National College, Nagpur. Mob.9423407638 [email protected] Prof. C.M.Tembhurnekar Assistant Professor Department Of Commerce M.B.Patel College,Sakoli. Mob.9423407638 94 Dr. A. K Chattoraj Faculty Member University Department of Commerce and Business Management Ranchi University, Ranchi. [email protected] 95 Dr. Mohammad Khalid Azam * 96 Professor, Department of Business Administration, AMU, Aligarh Adil Khan Research Scholar, Department of Business Administration, AMU, Aligarh Dr. K. Ratna Manikyam Lecturer, Department of Commerce Sri A.S.N.M. Govt. College, Palakol W.G. Dist., A.P. [email protected] Mobile: 9949229236 Dr. K. Sudhakara Rao Lecturer Department of Commerce Sri A.S.N.M. Govt. College, Palakol , W.G. Dist., A.P. [email protected] Jogesh Chandra Mohanty Ph.D Scholar Ravenshwaw University Mob No. 09861632911 [email protected] Service Marketing – An overview K.C.Sharma Associate Professor Deptt. of ABST University of Rajasthan, Jaipur 13/11/14 A Retail Services Marketing (A Study of Small Scale Retail Organizations) 13/11/14 A Marketing Mix And The People In The Banking Sector In India- An Empirical Study “ 14/11/14 A Challenges And Strategies In Services Marketing In India 15/11/14 A An Analysis of Service Marketing Mix in the Banking Sector Mrs. Jui Banerjee Research Scholar and Part- time Lecturer, St. Xavier’s College, Ranchi Email: [email protected] Marketing for Business Education: Perspectives, issues and Challenges 16/11/14 B 16/11/14 A Retail Services Marketing (A Study of Small Scale Retail Organizations in Andhra Pradesh) 16/11/14 C Dr. V.Y.Waghale Assistant Professor Department Of Commerce Dhanwate National College, Nagpur. Mob. 9823155307 97 Mobile: 9849828840 Dr.C.S.Yatnalli Professor & Principal M.A.S.C.College, Haunsbhavi Karnataka Cell: 9448961449 E-mail: [email protected] Associate 98 Taleshwar Murmu Research Scholar, Faculty of Commerce, BHU 99 Ujjwal Mukherjee Research scholar, Dept. of commerce, Kolhan University. Chaibasa, Jharkhand. Contact No. -: 9905756517/ [email protected] Dongre S.V Assistant Professor, Department of Commerce Arts, Commerce and Science College,Latur Kamble Balaji.G Assistant Professor, Department of commerce Arts, Commerce and Science College,Latur PANCHANAN BARMAN Research Scholar, Department of Commerce, Gauhati University, Guwahati – 14, Assam [email protected], Contact No. +91-9706474151 MARTIN MAZUMDAR Student, Department of P.G., Gauhati Commerce College, Guwahati – 21, Assam. [email protected], Contact No. +91-9706112756 Dr. P. Veeraiah Assistant Professor (S-3) Department of Business and Commerce, PSS Central Institute of Vocational Shyamla Hills, Bhopal-462 013 (M.P.) E-mail: [email protected] Miss. Geeta Tomar Assistant Professor Lokmanya Tilak Science and Commerce Collage, Vivekanand Colony, Ujjain – 456010 [email protected] P. R. Sahoo School of Management, KIIT University, Bhubaneswar, India [email protected] B. B. Pradhan 2Institute of Business and Computer Studies, SOA University, Bhubaneswar, India [email protected] S. K. Lenka 3Indian Institute Tourism & Travel Management, Bhubaneswar, India [email protected] Dr. Rahul S. Kharabe Assistant Professor Department Of Business Management,Rashtrasant Tukadoji Maharaj Nagpur University,Nagpur [email protected] / [email protected] 100 101 102 103 104 Analysis Of Cost And Profitability Of Paddy Cultivation (With Reference To Shimoga District) Prof. B.H.Huggi Assistant Professor Govt. First Grade College Ranebennur Services Marketing Strategies And Challenges 16/11/14 C 16/11/14 B Mutual fund investment in India. – A Case Study. Sudhir Chandra singh Research scholar, Dept. of commerce, Kolhan University. Chaibasa, Jharkhand. A study on Challenges in Services Marketing 16/11/14 C 17/11/14 C Service Marketing Strategies Adopted For Promoting Heritage Tourism In Tezpur City, Assam 21/11/14 A Social Media Marketing Impact on Madhya Pradesh Business Operations – A Study Miss. G. Chaitanya Research Scholar Department of Commerce and Business Management, Kakatiya University, Warangal – 506 009 (A. P.) [email protected] 21/11/14 B Optimizing demand and capacity in electronic distribution channels of hospitality services 21/11/14 B 21/11/14 A Mobile Nos: P.R.Sahoo - 9178808500, B.B.Pradhan - 9437031388, S.K.Lenka 9437228457 A Role of Online shopping Marketing Services to attract Customers: An opportunity and Challenges to Customers of Nagpur city. 105 106 107 108 109 110 111 9326851333 Dr. K. Pongiannan Assistant Professor Department of Commerce Chikkanna Government Arts College Tirupur-641602, Tamil Nadu, India Phone : +91 98943 89239 [email protected] Dr. A. M. Gurav Associate Professor, Department of Commerce and Management Shivaji University, Kolhapur- 416004, Maharashtra, India. [email protected], Mob.: 09850012545 Dr. Udayan Samajpati Assistant Professor Vasanta College for Women Rajghat, Varanasi-221001 [email protected] Contact: 09935130917 Gulabsingh G. Girase K.P.B.Hinduja College Of Commerce, Mumbai, Maharashtra. Daman Jeet 89 Adarsh Nagar, Ram Tirath Road Amritsar-143001, Punjab 9876185378 [email protected] Ram Gopal Meena Assistant Professor in Commerce, Swami Shraddhanand College, Delhi of University Alipur, Delhi-36 Dr. Rajanikant Verma Associate Professor, Commerce Department, Zakir Husain Delhi College (Eve.), University of Delhi., Delhi, India. Innovative Percepts And Prospects Of Television Commercials In Influencing Purchase Decision – A Legitimate Substantiation From Viewers’ Of Television Media In India 21/11/14 A “Hotel Food Service Marketing:Challenges Ahead” 21/11/14 A Services Marketing: A Synopsis Dr. Shashi Yadav Assistant Professor Faculty of Commerce Banaras Hindu University, Varanasi [email protected] Contact: 08853754775 Marketing Challenges Of Mtdc 21/11/14 C 21/11/14 B Critical Review of Prime Minister Jan Dhan Yojana: A step towards Financial Inclusion 21/11/14 B Services Marketing – Conceptual Study with Challenges 21/11/14 B Indian Economy And Dependency On Global Energy Source 21/11/14 C Labor Quality for in“Market Services in India: Challenges in Constructing a Quality Index” 22/11/14 C 22/11/14 C 22/11/14 B 22/11/14 A Mobile: 09810836628, E - Mail: [email protected] 112 113 114 115 Mr. Kaushalendra Pal Singh, Assistant Professor, Commerce Department, Zakir Husain Delhi College (Eve.), University of Delhi., Delhi, India. 08586849392 [email protected] Dr.LAKSHMAN SINGH AND KUMAR SUDHANSHU Dr. Lakshman Singh(Associate Professor),P.G. Dept. of Commerce ( J.P.U. Chapra) And Kumar Sudhanshu Research Scholar, Jai Prakash University, Chapra Dr. Sunil Arora Assistant Professor and Head, Dept. of Commerce, St. Soldier College, Jalandhar. [email protected] Contact No. 9872802345 Dr. Naresh Malhotra Associate Professor and Head, P.G. Dept. of Commerce and Business Management, Doaba College, Jalandhar. [email protected] Contact No. 9041992331 Ram Uddeshya Singh Prof. Satyanarayana S.V. Department of Caommerce Barriers to Cultivate the Internet Enabled B2C E-Marketing Services “service marketing an empirical analysis of key services “ Influences of Brand Loyalty- A study of select newspapers” 116 117 118 119 120 121 Osmania University Hyderabad Mallika Shetty Assistant Professor, Department of Commerce Osmania University Hyderabad Dr. (Mrs.) Priyanka Gite Professor Chinmoy Kumar Roy Assistant Professor FACULTY OF COMMERCE BANARAS HINDU UNIVERSITY VARANASI – 221005 Email: [email protected] Contact: +91 8400005868 Prof.Kshama Agarwal Professor Dept.of EAFM University of Rajasthan, Prof.Kshama Agarwal Professor Dept.of EAFM University of Rajasthan, Jaipur Email: [email protected] Mobile No: 09413444048 Email: [email protected] Mobile No: 09413444048 Dr. Rakesh Kumar Assistant Professor in Commerce Shaheed Bhagat Singh College University of Delhi- India [email protected] Anil Kumar Assistant Professor in Commerce Guru Nanak Dev Khalsa College University of Delhi- India Dr Subhash GargDean & Director CRIT, The IIS University [email protected] Dr. Ankita Jain Sr. Asstt. Professor and Head Dept. of HRM & IB The IIS University, Jaipur Ph. 9783307046 [email protected] Ms. Varsha Choudhary Research Scholar Dept. of Management The IIS University, Jaipur Ph. 9799040210 [email protected] Dr. Om Prakash Gusai Assistant Professor, Department of Commerce Motilal Nehru College (University of Delhi) South Campus, New DelhiINDIA-110021 Email- [email protected] Mob. No.- +91-9990123752 Mr. Donde Anil Bhimrao Dept. of Commerce Renuka Devi Sinor College Mahur Tq. Mahur Dist Nanded.(M.S.) Mr. Yogesh Baldev Puri Dept. of Commerce Incredible Varanasi: Perceived Destination Image And Tourism Marketing 24/11/14 B Services Marketing-Value Based Services Marketing-An Important Challenge Ahead…… 24/11/14 A Service Sector of India and The Future of Indian Retail Industry. 24/11/14 C Perception of Patients Regarding Service Quality Dimensions An Empirical Study of Santokba Durlabji Memorial Hospital, Jaipur) 24/11/14 A Corporate Social Responsibility & Marketing of ITServices in India: A Case Study of Selected Companies 21/10/14 B “A Critical Analysis of services marketing and challenges ahead” 21/10/14 C Ms. Varsha Choudhary Research Scholar Dept. of Management The IIS University, Jaipur Ph. 9799040210 [email protected] S.S.M.M. College Pachora. Tq. Pachora, Dist Jalgaon. (M.S.) 122 Dr. P. Antony George. Post Graduate Dept of Commerce and Research Centre, St.Thomas College, Kozhencherry P.O., Pathanamthitta Kerala, Pin - 689 641 Phone: 0468 - 2213330 (O), 0479 - 2303242 (R) [email protected] 123 Dr. B.K. Kathar Associate Professor, S.B. Khade Mahavidyalaya, Koparde, Kolhapur, Maharashtra. Dr. A.M. Gurav Associate Professor, Dept of Commerce & Management, Shivaji University, Kolhapur- 416004, Maharashtra. Prof. Iyer Srinivasan B, KES, Shroff College of Commerce, Kandivili, Mumbai. [email protected]. Dr. Mallika Hegde, Associate Professor, Department of Commerce, KES’ Shroff College of Arts and Commerc Kandivli (West), Mumbai – 400 067 Email id: [email protected] Thrivikraman M.V Assistant Professor Kandivali Education Society’s B.K. Shroff College Of Arts & M.H. Shroff College Of Commerce Email: [email protected] Mob: 9820994886 Dr. Shivlal. N.Nanaware. (Associate Prof.) Department of Commerce Prof. Ramkrishna More Arts,Commerce and Science College Akurdi, Pune-44 Email: [email protected] Professor B B L Das Dean, Faculty Of Commerce, L. N. Mithila University, Darbhanga Dr. Ram Uddeshya Singh Asstt. Professor, P.G. Deptt. Of Commerce, College Of Commerce, Patna-20 E-Mail: [email protected] , 9431443511 Brajesh Kumar Singh 4 Research Scholar, B.R.A. Bihar University, Muzaffarpur. Ms. Anpurna Kumari Research Scholar, J.P. University, Chapra. Dr.Ramesh Zumbarlal Pahilwan (Associate Professor) Department Of Commerce Arts & Commerce College,Yeola Dist:-Nashik (Maharastra) Asha U M Phil Scholar, Department Of Commerce 124 125 126 127 128 129 130 131 Global Competitiveness of Indian Financial Institutions in Service Marketing A Cotemporaneous and Futuristic Perception and Empirical Analysis 21/10/14 B Milk and Milk Product service Marketing: A case study of Kolhapur city. 28/10/14 C 28/10/14 B Impact Of Flood In Jammu & Kashmir On Tourism Industry 28/10/14 A Retail Sector in India- Challenges Ahead 28/10/14 B ‘Customers Satisfaction on DTH Services’ (with special reference to Hadapsar city) 28/10/14 A Challenging Before Marketing Of Management Studies C Services Marketing : An Analysis of Emperical Key Services C Services Marketing:Challengesahead With Reference Banking Services B Challenges And Prospects In Service Marketing Tactics Adopted By Indian Banking Sector C 132 133 School Of Business Management And Legal Studies University Of Kerala, Kariavattom Thiruvananthapuram Email:[email protected] Dr S Resia Beegam Professor, Department Of Commerce School Of Business Management And Legal Studies University Of Kerala, Kariavattom Thiruvananthapuram Email;[email protected] Dr. Abdul Wahid Farooqui Dr. Md. Moazzam Nazri Asst. Professor, Deptt. Of Commerce Zakir Husain Delhi College Karim City College University Of Delhi Jamshedpur, Jharkhand Prof. T.N.Mathur Professor, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email: - [email protected], Mob: - 9414074774 Dr. Mamta Jain Associate Professor, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email:[email protected], Mob: - 9314505983 134 135 136 137 138 Ahmad Azhar Research Scholar Department Of Commerce And Business Management Vinoba Bhave University, Hazaribagh E-Mail – [email protected] Contact Number-09334292000 Dr Renu Jatana** Mr Ajay Kumar Pandey Professor Uccms Business & Banking Economics Mlsu, Udaipur Saleena As Research Scholar, Kerala University Library Research Centre, Palayam, Trivandrum, Kerala. Mob No: 08547922982 [email protected] Ajit Chandra Das Assistant Professor Dept. Of Commerce J.B.College, Jorhat [email protected] Mb-9435134913 Hafiz Wasim Akram Ph.D Research Scholar, Department Of Commerce & Business Studies, A Study Of Impact Of Marketing Of E-Banking Services On Customers B Impact Of E-Commerce On Changing Consumer Behaviour And Perception: Study Of Banking Sector Jaipur C Mr. Abhineet Saxena Research Scholar, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email:[email protected], Mob: - 9351270563 Mr. Suresh Kumar Yadav Research Scholar, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email:[email protected], Mob: 9782221891 Service Marketing InnovationA Paradigm Shift: A Case Study Of Indian Banking System Challenges & Opportunities In Indian Pharmaceuticals Industries C A Corporate Social Responsibility Practices In Indian Commercial Banks C Micro-Finance And Its Role In Developing Rural Areas Of North-Eastern-Region C A Survey On Customer Service In Co-Operative Banks In Delhi C 139 140 141 142 143 144 145 Jamia Millia Islamia, New Delhi-110025 Email: [email protected] Mob: 09990309158 Alam Ahmad Ph.D Research Scholar, Department Of Commerce & Business Studies, Jamia Millia Islamia, New Delhi-110025 Email: [email protected] Mob: 08285053087 Dr. Ambanna M. Bhavimani Assistant Professor, Government First Grade College Sulepeth, Tq. Chincholi, Dist, Gulbarga. [email protected] Cell No:-9611217342 Amrita Pani Research Scholar Kiit School Of Management Kiit University Bhubaneswar, Odisha Contact No.9437108916 E-Mail : [email protected] Dr.Biswajit Das Prof.Marketing Kiit School Of Management Kiit University Bhubaneswar ,Odisha Contact No.9438064555 E-Mail : [email protected] Anchal Singh Dr. Anurodh Godha Assistant Professor & Deputy Director, School Of Commerce And Management, Vardhman Mahaveer Open University, Kota, Rajasthan, India [email protected], [email protected] M + 91 9414673223, 9414024809 Dr. Prerna Jain Lecturer, Department Of Abst, Government College, Ajmer, Rajasthan, India [email protected] M + 91 9414003614 Dr. D.M. Khandare** Professor & Director School Of Commerce & Management Science, S.R.T.M.U. University, Nanded. Mo. No. 9423441871 Email – [email protected] Archana Shankar raohatte* Research Student, School Of Commerce & Management Science,S.R.T.M.U. University, Nanded. Mob. No. 7350270105 Email – [email protected] Dr. G. Arun Kumar Assistant Professor Department Of Management Studies, Vijayanagara Sri Krishnadevaraya University, Bellary, Karnataka. E-Mail- [email protected], M-9035353985 Dr. Balaji S. Mudholkar, Assistant Professor [email protected] School Of Commerce And Management Sciences, Srtm University Nanded Prof. A. Aziz Ansari, Department Of Commerce & Business Studies, Jamia Millia Islamia, New Delhi-110025 Email: [email protected] Mob: 0 9312708128 E-Marketing-An Overview B Star Hotels Of Odisha:Challenging Hospitality Services Marketing Revisited With Ethnic Cultural Values B Creative Advertising: A Telecom Revolution Sustainability Reporting Trend In Indian Companies As Per Gri Framework: A Comparative Study C Online Marketing: Challenges And Opportunities B Challenges Of Electronic Banking Services In India B Students Supports And Progression Cell Of The Business Schools In Mumbai: A Service Marketing Strategy C C 146 147 148 149 150 151 Dr. Bhababhuti Sarma Associate Professor [email protected] Mr. Harjyoti Kalita Asstt. Professor [email protected] K. C. Das Commerce College Guwahati (Assam) Dr. Bhaskar Ghaisas (M.Phil, M.Com,,Ph.D) Assistant Professor Hod Of Commerce Department Vidhybharti College Seloo [email protected] Dr. Bipul Ch. Kalita Asstt. Professor, K. C. Das Commerce College, Guwahati 781008(Assam) E. Mail : [email protected] (M) 9864043490 Chaman Lal Assistant Professor School Of Business And Management Studies Central University Of Himachal Pradesh Email: [email protected] Contact Number: 09418335203 Dr. Anupriya Pandey Assistant Professor School Management Studies (Soms) Indira Gandhi National Open University (Ignou) Email: [email protected] Contact Number: 09650998540 Chandrakantha. K. Associate Professor In Lbs College, R T Nagar, Bangalore, Affiliated To Bangalore University Bangalore, Karnataka Kamal Kant Mandal Consumer Awareness Towards Green Banking Service -A Study On Guwahati City Of Assam- C “The Rise Of E-Business” – Scope And Challenges In India B Marketing Of Radio Taxi Services In Guwahati City- Challenges Ahead B E-Retailing In Indian Rural Market: An Empirical Study In Himachal Pradesh C Challenges And Strategies In Marketing Of Insurance Products – A Study Of Bancassurance Model B The Need And Importance Of Service Marketing: C Marketing Practices Of Service Sector In India: The Role Of Advertising Mohammad Anwar Research Scholar, Department Of Commerce & Business Studies, Jamia Millia Islamia, New Delhi-110025 E-Mail Id: [email protected] Mob: +91 9999253997 C Services Marketing: Challenges Ahead B Assistant Teacher; Project Girls High School; Lakhpura Barahat Banka(Bihar). 152 153 Md Daoud Ciddikie Research Scholar, Department Of Commerce & Business Studies, Jamia Millia Islamia, New Delhi-110025 E-Mail Id: [email protected] Mob: +91 8802314152 Mohd. Shahid Ali Assistant Professor (Ad-Hoc), Motilal Nehru Evening College, Delhi University, Delhi E-Mail Id: [email protected] Mob: +91 9013828938 Darakhshan Anjum, Assistant Professor [email protected] School Of Management Studies Baba Ghulam Shah Badshah University, Rajouri – 185131, Jammu And Kashmir, India 154 Ph. No. 08803216398, 09797444158 Dr. D. M. Khandare* Professor & Director Role Of Service Sector (It-Bpo) In Indian Economy B Impact Of Compensation On Employee Performance And Service Quality: An Empirical Study Of Selected Hotels In West Bengal B Higher Education In India: A Lucrative Business Avenue C Location For Services Marketing C School Of Commerce & Management Sciences, S R T M University, Mohammad Aslam** Mohammad Hussain Research Scholar School Of Commerce & Management Sciences, Nanded. S R T M University, Nanded. [email protected] [email protected] 155 156 157 158 159 160 161 Dipa Banerjee Research Scholar Vidyasagar University, West Bengal Department Of Business Administration Email: [email protected], Contact: 09046294632 Dr. Kadam Nandkumar Laxman M. Com., M. Phil., Ph.D., M.B.A. Associate Professor And Head, Department Of Accountancy, Jaysingpur College, Jaysingpur, Dist. Kolhapur 416101 Maharashtra E.Mail - [email protected] Mo. 9850282767 Dr.Suriganesh.M.P Associate Professor & Head Dept. Management Studies. Sri Venkateswara College Of Eng.&Tech Srikakulam- Andhra Pradesh. Email: [email protected] Dr.Tarakeswararao. Sivvala Assistant Professor Dept. Of Commerce & Mgt. Studies, Dr.B.R.Ambedkar University – Srikakulam- Andhra Pradesh. Email: [email protected] G.L. Gaur Associate Professor Economic Administration And Financial Department, University Of Rajasthan, Jaipur 302 004 Res. D-601 Malviya Nagar Jaipur 302 017 Email : [email protected] Mobile : 09461624205 Gulabsingh G. Girase College: K.P.B.Hinduja College Of Commerce, Mumbai,Maharashtra. Aravind C G. M.Phil. Scholar, University Of Kerala Trivandrum. Mr.Ravindra Dattataray Wagh Assistant Professor Gdm Arts Krn Commerce (With Special Reference To Internal Marketing – An Assessment) Trend Of Market Potential In Service Sector In India C (A Public And Private Sector Comparison) Marketing Challenges Of Mtdc [Maharashtra Tourism Development Corporation B Challenges & Strategies In Marketing Of Banking Services In India B Important Role Of Indian Economic Development In Service Sector C 162 163 164 165 166 167 168 169 170 & Md Science College, Jamner Tal- Jamner Dist Jalgaon Maharastra 424206 7620729149/9421912269 Dimple Meena Assistant Professor Dr. Ankit Katrodia Assistant Professor Department Of Business Management (M.B.A. Programme) Saurashtra University Rajkot - 360 005 (Gujarat) Snehlata Verma Research Scholar, Faculty Of Commerce, Banaras Hindu University, E-Mail Id- [email protected], Mobile No8115288172 Pushpa Yadav Research Scholar, Faculty Of Commerce, Banaras Hindu University, E-Mail Id- [email protected], Mobile No9451602248 Khaja Mohinuddeen J, Research Scholar (Ph D), Dept. Of Post-Graduate Studies And Research In Commerce, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara, Bellary-583 105. Karnataka Cell: +919449717652 E-Mail: [email protected] Dr. H.Ramakrishna, Associate Professor And Research Guide, Dept. Of Pg Studies And Research In Commerce, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara, Bellary-583 105. Karnataka Cell: +919481566612 E-Mail: [email protected] Dr. H.G Vidhate Principal Anandrao Dhonde Alis Babaji Collage KadaTal.Ashti Dist Beed Dr. Hitesh D. Vyas, Head, Department Of Business Management, M. J. College Of Commerce, Bhavnagar University, Bhavnagar, Gujarat – 364 002 Email:[email protected], Mobile No: 094269 20569. Dr. Ishtiaque Ahmed Associate Professor, Dept. Of Commerce, Purnea College, Purnea (Bihar) Email: driahmedar @gmail.com Dr.A.Vijayakumar Associate Professor In Commerce, Erode Arts And Science College, Erode, Tamil Nadu, India. E-Mail: [email protected] **Ms.S.Jayachitra Ph.D., Research Scholar In Commerce, Erode Arts And Science College, Erode, Tamil Nadu, India. E-Mail: [email protected] Mahesh Kaul Research Scholar, School Of Hospitality And Tourism Management, University Of Jammu Mobile No: 09419222048 E Services MarketingA Conceptual Framework Study Of Target Marketing Strategy Used By Telecom Service Provider For Rural Market B Customer Satisfaction As A Challenge In Banking Services- A Study C Revitalizing The Service Sector In India – A Macro Study C Impact Of Agriculture On Rural Poverty And Poverty Alleviation C A Study On Car Users' Understanding For Service Quality B An Analysis Of Strategies And Challenges Of Services Marketing B Leveraging Anywhere Banking Services In India: Issues And Challenges C Demarketing Of Heritage Sites For Sustainable Tourism Development In Jammu Region Of J & K B B Mail Id: [email protected] Jyoti Bahl Assistant Professor, Udhampur Campus, University Of Jammu Mobile No: 09419118966 E Mail Id: [email protected] 171 172 173 174 175 Dr. K. Rama Prasad, Head, Dept. Of Commerce, S.K.R. Govt. Degree College, Gudur Spsr Nellore District, Andhra Pradesh, Email: [email protected] , Mob. 9440854268, 9440612502 Dr. Mohammed Kamalun Nabi [email protected] Assistant Professor, Department Of Commerce And Business Studies, Jamia Millia Islamia, New Delhi-110025 Prof. Kishore Chandra Raut [email protected] Former Head, P.G. Dept Of Commerce Berhampur University, Odisha. Dr.Karigoleshwar: Assist. Professor In Commerce And Management, Govt. First Grade College Jewargi, Dist. Gulbarga.Email.Id. [email protected]. +9845832843. Prof.Waghamareshivaji: Professor, Dept. Of Commerce, Gulbarga University Gulbarga. Email.Id. [email protected]. +9845847527 P.Rathiga Head, Department Of Computer Applications, Navarasam Arts And Science College, Erode. ** G.Karthikeyan Assistant Professor Of Computer Applications, Nandha Arts And Science College, Erode. Gautam Kohli Research Scholar (2013-2014), Department Of Commerce And Business Administration Monirba Campus, University Of Allahabad Allahabad, Uttar Pradesh, India Email: [email protected], Mobile: 09454948797 The Customers’ Perceptions Towards The Services Of Andhra Bank B Bank Service And Customer Satisfaction: A Case Study Of Sbi And Icici In The Ncr B Technological Advancement In Indian Banking Services: Challenges Ahead C An Overview Of Service Industry In India C Customers’ Perception Towards Service Quality Of Life Insurance Corporation Of India: A Factor Analytic Approach C Role Of Service Sectorin India: A Key Component Of India’s Trade C Services Marketing Challenges Ahead B Pro. V. M. Baijal Professor, Department Of Commerce And Business Administration Monirba Campus, University Of Allahabad Allahabad, Uttar Pradesh, India Mobile: 09415252630 176 177 Dr. Ashok Kumar Singh* Associate Professor, Faculty Of Commerce, Vanijyamahavidyalaya, Patna University, Patna, E-Mail: [email protected] Ravi Kant Diwakar** **Research Scholar, Department Of Applied Economics & Commerce, Patna University, Patna, E-Mail: [email protected] Lavanya Nupur*** ***Research Scholar, Department Of Applied Economics & Commerce, Patna University, Patna, E-Mail: [email protected] Mahadeo Rawat Organization: T.M Bhagalpur University 178 179 180 181 182 183 184 185 Email : [email protected] Mobile No:09204199218 Prof.Dr.Ramesh Zumbarlal Pahilwan (Associate Professor) Department Of Commerce Arts & Commerce College,Yeola Dist:-Nashik (Maharastra) Tel :02559/265455 Mobile: 9423001098 Email:[email protected] Dr. Mahesh Singh Rajput (Ph.D., M.Phil., M. Com., M.B.A., Net) Associate Professor & Research Coordinator, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu-Churu Road, Jhunjhunu (Rajasthan) 333001 Mob: 08104883368/09414052491 Mail Id: [email protected] Farhat Mohsin Assistant Professor Manav Rachna International University Faculty Of Management , Faridabad, Hariyana. Mob: 09871144250 Mail Id: [email protected] Prof(Dr) Ashok Kumar Saha Head, Department Of Commerce T.M.Bhagalpur University Manas Priyadarshi Faculty Member M.B.A. Department T.M.Bhagalpur University Mandirasaha Research Scholar, Gauhati University, Assam. E-Mail [email protected] Mobile No. : 9707037303 Dr. Ashima Sharma Borah Associate Professor (Hod. Management), K.C.Das Commerce College, Assam. E-Mail:[email protected] Mobile No. 9954320244 Dr. Maniram K. Dekate, Associate Professor, University Department Of Commerce, University Of Mumbai. E-Mail: [email protected], Mobile No.9892914919 And Mr. Ramraj T. Nadar, Assistant Professor, Department Of Commerce, Guru Nanak College Of Arts, Science And Commerce, Mumbai. E-Mail: [email protected], Mobile No.9930184010 Dr. Masroor Ahmad Beg Associate Professor Zakir Husain Delhi College University Of Delhi Dr. Meena M. Wadgule Asst. Professor Head Dept. Of Comm. Shivaji College, Kannad Tq. Kannad Dist. Aurangabad (Maharashtra) Pin- 431103 Dr.Sanjaykumar J Jadhav Associate Professor (M.Com. M.Phil Ph.D.), Services Marketing:Challengesahead With Reference Banking Services B Customer’s Satisfaction Towards Telecom Services Of A Leading Brand With Special Reference To Delhi - Ncr B Service Marketing: Challenges Ahead B An Empirical Study On Customer Perception Towards Service Quality In Organized Retail Outlets B A Study On Organized Retail Outlets Inkamrup Metro Of Assam Indian Banking Sector And Recent Trends In Service Marketing” C Changing Dimensions Of Commercialization Of The Surrogacy Services In India: A Discourse B Global Perspective In Indian Service Sector : An Overview C Service Marketing A Future Perspective C 186 187 188 189 190 191 192 193 194 Hod Commerce Dept, Shri Datta, Arts, Commerce And Science College, Hadgaon. Dist. Nanded (Maharashtra) Mr. Mitesh A Hanwate Research Student (Mba, Net, Set) Srtm University Nanded Dr. Ram Uddeshya Singh Asstt. Professor, P.G. Deptt. Of Commerce, College Of Commerce, Patna-20 E-Mail : [email protected] , Tel. No. – 9431443511 Brajesh Kumar Singh Research Scholar, B.R.A. Bihar University, Muzaffarpur. Ms. Anpurna Kumari Research Scholar, J.P. University, Chapra Dr. Neeta Deshpande Of Indian Banking Sector Services Marketing : An Analysis Of Empirical Key Services B A Study On Role Of Management Institutes In Career Building Of Students:With Special Reference To Sangli City In Maharashtra” C Internal Service Marketing Dr. Osamahhussienrawashdeh Assistant Professor, College Of Business & Economic, Qassim Discounted Cardscase Study Of University Hopes And Reality Qassim - Buraidah City-51452, P.O. Box 6666, Kingom Of Saudia Arabia [email protected], Mob. : +00 966531016423 Email Marketing-An Overview P.Satya Vara Prasad* Research Scholar (Ph.D.,) Department Of Commerce And Management Studies Andhra University, Visakhapatnam– 530003 [email protected] Bhanotu Venkateswara Rao** Research Scholar (Jrf) (Ph.D.), Department Of Commerce And Management Studies Andhra University, Visakhapatnam– 530003 [email protected] Mobile: 09985840597 Marketing Services On Social Media Dr. Pradeep Kumar Sharma Human Resource Development By Empowering Dr. Parag R. Kawley (M.Com. B.Ed., Ph.D.) Youth Of India. Assistant Professor Vidyabharti College, Seloo, Ta. Seloo, Dist. Wardha [email protected] A Study On The Effectiveness Of Services Of Phatik Chandra Kalita Assistant Professor Training Agencies For Rural Entrepreneurship Department Of Commerce Development In Bongaigaon District Of Assam Bongaigaon College, Bongaigaon, Assam E.Mail [email protected] Conceptualising Gaps Model Of Service Quality Dr. Pooja Assistant Professor, Govt. Degree College (Boys), Udhampur, For Achieving Strategic Competitive Advantage: Jammu & Kashmir Theoretical Diagnostics Towards Higher Education Learning Ms. Kusha Jamwal Lecturer, Spmr College Of Commerce, Jammu, Jammu & Kashmir State. Eat Out: Children’s Role In Family Decision Mr.Prabhatranjan choudhury Asst. Professor, Dept. Of Imba, Bjb (A) College,Bhubaneswar, Making Odisha. Email Id: [email protected] B B C C B C C 195 196 Mobile: +91 99373 42747 Dr. Pradip Ghorpade (M.Phil, M.Com,M.A ,Ph.D) Associate Professor Hod Of Commerce Department Shivaji Mahavidalaya , Gadchiroli [email protected] Dr. Neel Kamal Purohit Services Marketing: Marketing Services Versus Physical Goods C A Study On Consumer Brand Preference Of Fmcg Brands B Marketing Strategies And Customers’ Opinion About Amonkar Classic Caterer In Bicholim, North Goa. B Developing Marketng Strategy And Targeting Consumers A Study Of Cosmetic Grren Product Service Marketing – An Overview C Services Marketing : Digital Marketing Opportunities Abound For The Cpg Industry B A Study Of Role Of Brand Equity In Building Brand Image Of Educational Institutes With Special Reference To Jalgaon C Service Marketing Of Bank Products - Emerging Challenges & Its Issues B Associate Professor, S. S. Jain Subodh P. G. (Autonomous) College Jaipur. 197 198 199 200 201 202 Prashant Bhonsle Asst. Professor In Commerce Govt. College Of Arts Science & Commerce Sanquelim – Goa. Affiliated To Goa University. Email Id: [email protected] Mobile No.: 9823805051 Rachna Srivastava Sr Lecturer Deptt Of Management, Bbdniit, Lucknow 09450390904 [email protected] Dr Rajeev Sharma Associate Professor Deptt. Of Abst University Of Rajasthan, Jaipur Dr Rajeev Kumar Saxena Associate Professor Deptt. Of Eafm Universiy Of Rajasthan, Jaipur K.C.Sharma Associate Professor Deptt. Of Abst University Of Rajasthan, Jaipur Dr.Rajiv M. Jadhao (M.Com, M.Phil ,Ph.D) Associate Professor Lok Mahavidalay, Wardha [email protected] Dr. Ajay W. Pethe (Mba, M.Com, Mcm, B.Ed ,Ph.D) Assistant Professor Mba Department Datta Meghe Institute Of Engineering Technology & Research Sawangi(M) [email protected] Rajeev Assistant Professor, Kces’s Institute Of Management & Research, North Maharashtra University, Jalgaon [email protected] Dr.P.T.Chaudhari Professor And Head Of Department (Commerce & Management), Kces’s M.J.College, North Maharashtra University, Jalgaon Raju Roy Assistant Professor., Ckb Commerce College, Jorhat. E-Mail:[email protected] Mb: 9435181734 Biju Roy Assistant Professor, J.B. College, Jorhat. B E-Mail:[email protected] 203 Mb: 9435375665 Dr. Darekar Ramesh Dagu Asso. Prof. And Vice Principal K.T.H.M. 204 205 206 207 208 209 College Gangapur Road Nashik Ramdarekar @Rediffmail.Com 9823358874 N. Santosh Ranganath Faculty Member Dept. Of Commerce And Management Dr. B.R. Ambedkar University Srikakulam, Andhra Pradesh – 532410 Prof. G. Tulasi Rao Principal And Dean Dept. Of Commerce And Management Studies Dr. B.R. Ambedkar University Srikakulam, Andhra Pradesh – 532410 Phone: +91-8942-240919(Off) Fax: 91-8942-281972 Mobile: (0) 94400 69570 E-Mail: [email protected] Www.Brau.In Dr. M.Muninarayanappa Professor And Coordinator, Mbs Course Department Of Commerce Bangalore University, Bangalore-560 001 Ravikumar K Research Scholar, Department Of Commerce Bangalore University, Bangalore-560 001 Dr. Ravish A. Sarode (M.Com., M.Phil., M.A.(Eco), Ph.D.) Associate Professor, R.S. Bidkar College, Ta. Hinganghat, Dist. Wardha. Email : [email protected] Dr. Rinku Jha Asst. Prof. M.G.P.G Degree College Fatehpur Dr.Anupama Mehta S.R.F University Of Allahabad Dr. Reena Mehta Asst. Prof. S.H.I.A.T.S Naini, Allahabad Dr. Sanjib Kumar Singh Asst. Prof., Dept. Of Commerce Jamshedpur Co-Operative College Mitu Ahuja Researceh Schollar Dept. Of Commerce Kolhan University , Chaibasa Jamshedpur Dr.S.S. Jadhav Associate Professor L.B.S. College Dharmabad Dist. Nanded & Mr.Sonone Sandip Laxmanrao Research Student S.R.T.M. University, Nanded (M.S.) Services Marketing: Determinant Of Service Quality And Growth In Service Sector C Services Marketing For Banking Sector In India Challenges Ahead C Organized Retailing Of Fast Moving Consumer Goods In Bangalore” -An Empirical Study B Green Marketing – The Conceptual Framework C Service Marketing And Its Challenges C Services Marketing : Challenges Ahead C Service Marketing And Service Quality Dimension In India B 210 211 212 213 Dr. Sandeep Gaikwad Head Department Of Commerce Shri Muktanand College Gangapur Dist. Aurangabad Dr. Sandeep Kumar Goel Associate Professor Acharya Narendra Dev College (University Of Delhi) Email Id: [email protected] Mobile: 09811880884 Sandhya.S Research Scholar Kerala University Library Research Centre Thiruvananthapuram Mob.No.9539792614 Email Id: [email protected] Dr. Kuldip S. Chhikara5 Professor, Dept Of Commerce, M.D.University, Rohtak-124001, E Mail: [email protected] “Marketing Of Financial Services With Special Reference To Social Welfare Schemes In Banking Sector” B Services Marketing Mix Of Indian Banks With Special Reference To Sbi C Contributions Of Corporate Social Responsibility To Agriculture And Rural Development In India C A Study Of The Perception Of Organized Retailers Towards The Impacts Of Fdi In Reatail In India C Sangita Rani6 Research Scholar, M.D.University, Rohtak-124001. E Mail: [email protected] 214 215 216 217 Dr. Sanjay Kanode (M.Com, M.Phil ,Ph.D) Associate Professor Gramen Seva Mahavidalay, Pipri Wardha [email protected] Mr. Pravin Kohale (Be, Mba) Managing Director , Aims Tutorials Pvt. Ltd, Wardha Lecturer, Vyankatesh Polytechnic, Yelakeli Wardha [email protected] Dr.Rajiv M. Jadhao (M.Com, M.Phil ,Ph.D) Associate Professor Lok Mahavidalay, Wardha [email protected] Dr. Sanjay Kaptan Prof. & Head Department Of Commerce & Research Centre Savitribai Phule Pune University E-Mail: - [email protected] & Harbamonrongpi Teaching Associate Department Of Commerce & Research Centre Savitribai Phule Pune University E-Mail: [email protected] Dr. Sanket Vij Services Marketing: Distinctive Aspects Of Service Management C Services Marketing : Digital Marketing Opportunities Abound For The Cpg Industry B Stakeholders And Financial Statement Analysis: Points To Ponder B Role Of Ecrm In Customer Value Creation: An B Ugc Research Awardee And Associate Professor Faculty Of Commerce & Management B.P.S. Mahila Vishwavidyalaya, Khanpur Kalan, Sonepat. Contact No. : 9812310310 218 219 220 221 222 223 Prof. Narender Kumar Department Of Commerce Maharshi Dayanand University, Rohtak Mr.Sanmoy Mallick Assistant Professor Cum Training & Placement Officer, Department Of Management(Mba), University Of North Bengal. Prof. Debabrata Mitra, Dean, School Of Professional Studies, Sikkim University. Prof. Dr. B.B. Pradhan Dean, Shm Cum Registrar Siksha O Anusandhan University Bhubaneswar Prof. Dr. Sapan Kumar Sadual* Asst. Professor Dept. Of Mgmt & Tourism Studies School Of Hotel Management Mob: 9437031388 Siksha O Anusandhan University Bhubaneswar Mob : 9337126313 Mail Id: [email protected] mail id: [email protected] Dr. P. Ayyappan Head, Department Of Business Administration, Nandha Arts And Science College, Erode – 52. Mrs. P. Sathya Assistant Professor, Department Of Commerce, Erode Arts And Science College, Erode -9. Ms.Soumya.M.S. Management Faculty, S.B. Arts & Commerce College, Aurangabad (Maharashtra), India [email protected] Mobile: (0) 93 712 118 21 Dr. Pradip Ghorpade Associate Professor Hod Of Commerce Department Shivaji Mahavidalaya , Gadchiroli [email protected] Dr. S.N. Waghule Empirical Study Of Perceived Level Of Ecrm Services Prof. H J Ghosh Roy Imsar, Mdu, Rohtak A Study On The Trends And Opportunities In The Hospitality Industry In Different Tourist Places Of Darjeeling Distric, Dooars And Sikkim. C A Modern Approach For Marketing Of Next Generation C The Service Marketing Challenges C Challenges And Strategies In Services Marketing C Services Marketing: Marketing Services Versus Physical Goods C Rural Entrepreneurship Development: Economic Growth And Policy C Role Of Emerging Economy: Challenges, Opportunities And Strategies For Indian It Sector C Asso.Prof.& Head Department Of Commerce Anandrao Dhonde Alis Babaji Collage Kada Tal.Ashti Dist Beed 224 Yasmin Begum R. Nadaf Asst. Professor Dept. Of Commerce, Rani Chennamma University Belgaum. Karnataka State Email:[email protected] Shamshuddin M. Nadaf Asst. Professor, Dept. Of Commerce, Government First Grade College, Dharwad. Karnataka State Email:[email protected] 225 Dr. Patil S. K.7 ASso. Prof. And Head, Dept. Of Accountancy, Marketing Of Bank Services: An Overview B Cyber Crime: A New Threat In Service Industry B Strategies For Service Marketing C Customer Services In Banks : A Retrospective Analysis C New Trends In Service Marketing Sector In India B Customer Satisfaction As A Challenge In Banking Services- A Study C B.P. Sulakhe Commerce, College, Barshi - 413, 411, Dist. Solapur, Maharashtra. M.No. 9423332023, E-Mail - [email protected] Research Guide In Commerce, Solapur University, Solapur. 226 Sheetal Modi Asst. Professor, Shital Jigar Mody, Bms Co-Ordinator, K.P.B. Hinduja College Of Commerce, Email-Id: [email protected]. Mobile No: 977 3500 281. 227 228 229 230 231 232 Shivakumar Assistant Professor, Department Of Commerce Government Degree College, Sindhanur, Karnataka-584128. E-Mail: [email protected]. * Dr. M.Shivalingegowda Associate Professor, Vidya Vardhaka First Grade College, Mysore. ** B.S. Yogesha ** Assistant Professor, Govt. First Grade College, K.R.Nagar. Dr.Sidharth S.Jadhav Assistant Professor Mrs.K.S.K.College,Beed Snehlata Verma Research Scholar, Faculty Of Commerce, Banaras Hindu University, E-Mail Id- [email protected], Mobile No8115288172 Pushpa Yadav Research Scholar, Faculty Of Commerce, Banaras Hindu University, E-Mail Id- [email protected], Mobile No9451602248 Dr. K. Ratna Manikyam M. Com., M.B.A., M. Phil., Ph.D. Lecturer Dr. K. Sudhakara Rao M. Com., M.B.A., M. Phil., Ph.D Lecturer Department Of Commerce Sri A.S.N.M. Govt. College, Palakol W.G. Dist., A.P. W.G. Dist., A.P. Sudheer Muhammed Km Department Of Humanities, Social Sciences & Management National Institute Of Technology Karnataka Surathkal- 575 025 E-Mail: [email protected] Mob: 08904624162 Co Author: Dr. Sunil C D’souza Department Of Humanities, Social Sciences & Management Retail Services Marketing (A Study Of Small Scale Retail Organizations) E-Mail: [email protected] Mobile: 9949229236 Mobile: 9849828840 C E-Mail: [email protected] Health Seeking Behavior Of People From Various Alternative Healthcare Organizations (Hcos): A Research Agenda C National Institute Of Technology Karnataka Surathkal- 575 025 E-Mail:[email protected] Mob: 09886414835 233 Dr. Suhas A. Nimbalkar, Associate Professor And H.O.D. Bharat Ratna Dr. Babasaheb Ambedkar College, Aundh, Pune411007, E-Mail –[email protected] Data Base Mis Model For Efectiv Services In CoOperative Bnak Management C 234 Saurabhi Borthakur Department Of Commerce Gauhati University Sujit Sikidar Department Of Commerce Gauhati University Guwahati-781014 Guwahati-781014 Phone No. +919613836656 Phone No. +919864138864 [email protected] Dr. Mahendra Pratap Singh, Professor Of Commerce & Management Under Magadh University, Posted At College Of Commerce, Patna 800 020. Dr. Sumit Prasad Is A Guest Faculty Of Commerce & Management, College Of Commerce Patan 800 020 Dr. Vinay Kumar Is A Pgt Commerce, Takshila School, Gaya (Bihar) Dr. Sussmita Daxini Hod, Commerce Dtss College Of Commerce, Malad (East) [email protected] Mobile: 09322505265 Prof. T.N.Mathur Professor, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email: [email protected], Mob: - 9414074774 Dr. Mamta Jain Associate Professor, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email:[email protected], Mob: - 9314505983 E-Retailing: Contemporary Issues In Tax Base Erosion And Profit Shifting C Rural Market In India As Challenges And Ways Ahead C It’s Show Time! Prospects And Challenges Of Media And Entertainment Services C Impact Of E-Commerce On Changing Consumer Behaviour And Perception: Study Of Banking Sector Jaipur B 235 236 237 238 239 Dr.S.Tarakeswararao Assistant Professor Dept. Of Commerce & Mgt. Studies, Dr.B.R.Ambedkar University Srikakulam- Andhra Pradesh. Email: [email protected] Dr.M.P.Suri Ganesh Associate Professor & Head Dept. Management Studies. Sri Venkateswara Institute Of Technology Srikakulam- Andhra Pradesh. Email: [email protected] Dr. Tejinderpal Singh Mr. Abhineet Saxena Research Scholar, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India Email:[email protected], Mob: - 9351270563 Mr. Suresh Kumar Yadav Research Scholar, Department Of Economic Administration And Financial Management University Of Rajasthan Jaipur, Rajasthan- India [email protected], Mob: - 9782221891 Service Marketing And Its Impact A Study On Crm Practices In Selected Commercial Banks In Srikakulam District. An Empirical Study To Assess The B C Assistant Professor University Business School Panjab University Chandigarh Mail: [email protected] 240 241 242 243 244 244 245 Uma Shankar Kumar Dr .Prahlad Prasad Suman Prof. Vishwas Sharma Prof. Rishi Mishra Prof. J.K Parmar Dr. Vijay Kumar Agarwal Associate Professor- Commerce Dept. Of Commerce & Management Studies Govt. P.G. College Lansdowne (Jaiharikhal) Garhwal, Uttarakhand India, 246 193 Affiliated With- Hnb Garhwal University (A Central University) Srinagar, Garhwal, Uttarakhand, India E Mail : [email protected] Mob. 09411536583 Resident 01382-222806 Resmi R. M. Phil Scholar Department Of Commerce School Of Business Management And Legal Studies University Of Kerala Karyavattom P.O. Thiruvananthapuram-695 581 Kerala, India Mail Id: [email protected]. Mob: 8943813360 Shafeek.R Research Scholar, Department Of Commerce Bharathiaruniversity Coimbathore. Email: [email protected] Mob:09497720108 Dr.Kuldeep Sharma Dr.Poonamkakkad Khyativora Asst. Professor, Accountancy & Finance K. P. B. Hinduja College Of Commerce Deepukumar Assistant Professor, Department Of Commerce & Management, Governmentwomen’s College Hunsur, Mysore (Dt) Karnataka & Nagaprashanth P N Assitant Professor, Department Of Commerce, Yajmanfirst Grade Perceived Security & Privacy Concern And Perceived Security & Privacy Satisfaction Regarding The Use Of Internet Banking Among Bank Customers Stock Market Efficiency In India C A Study On Service Quality & Customer Satisfaction On Telecom Service Providers B Customers’ Awareness And Satisfaction On Utilization Of Technological Based Services Of Banks (A Study Of Icici Bank) Mr. Ravindra Kumar Rsearch Scholar (Jrf) Dept. Of Commerce & Management Studies Govt. P.G. College Lansdowne (Jaiharikhal) Garhwal, Uttarakhand, India, 246 193 [email protected] Mob. 08755376157 B Service Marketing Of Nbfcs: With Special Reference To Muthoot Finance C Dr. G. Simon Thattil Professor Department Of Commerce School Of Business Management And Legal Studies University Of Kerala Karyavattom P.O. Thiruvananthapuram-695 581 Kerala, India Mail Id: [email protected] Mob: 9496275305 Crm As A Marketing Tool To Arrest Customer Churn In Telecom Industry Mystery Shopping A Way To Improve Service Quality And Enhance Customer Interface Aneesh.A.S Research Scholar, Department Of Commerce School Of Business Management And Legal Studies Kerala University Thiruvananthapuram Email: [email protected] Mob: 09745316606 Consumer Attitude Towards After Sales Service B C B 246 247 248 College, Periyapattana, Mysore (Dt) Karnataka Dr. Harpreet Singh, Assistant Professor, University School Of Business Studies, Punjabi University, Guru Kashi Campus, Talwandi Sabo Distt Bathinda,Punjab M: 09501662800 Email: [email protected] Jyoti Bikash Chakma Phd Scholar, Department Of Commerce, Mizoram University, Aizawl Corresponding Author, Email: [email protected], Mobile: 07308188035 Nvr Jyoti Kumar Professor, Department Of Commerce, Mizoram University, Aizawl Emai: [email protected], Mobile: 09436352448 Mr. Ghule Kshitij Narendra Director - Crystal Hitech It Solutions Pvt. Ltd. Email: [email protected], [email protected] Research Student, Pirens. University Of Pune Probing Marketing Orientation Of State Tourism Corporations -A Managers Perspective B Marketing Of Tourism Services In India B Use Of Computer Application In Management For Indian Sugar Industry Dr. J.R Bhor Asso. Prof. , Dept. Of Commerce P.V.P College Pravaranagar Tal-Rahata Dist-Ahmednagar Research Center Pravara Institute Of Research And Education In Natural And Social Sciences (Pirens) University Of Pune. C Emerging Trends And Opportunities For Payment Banks And E-Money Solutions To Primarily Promote Inclusive Finance In India B 249 Parag Shah, Chartered Accountant And Ph.D Research Scholar Phd Research Scholar Doing Ph.D Course From Kpb Hinduja College Of Commerce, Mumbai Tel No -+91-9821310690 Email: [email protected] 250 Dr. Bimal Jaiswal Senior Lecturer, Department Of Applied Economics, Faculty Of Commerce, University Of Lucknow, Lucknow, U.P. E.Mail: [email protected] Ph-9453033262 Dr. Manjari Awasthi Guest Faculty, Institute Of Management Sciences University Of Lucknow, Lucknow, U.P. E.Mail: [email protected] Ph-8127908032 An Empirical Study Of Development Of Indian Banking Industry With The Adoption Of E-Banking (A Case Study Of State Bank Of India: Lucknow Circle, Uttar Pradesh) Ms. Saloni Bhasin (Jrf) Research Scholar, Department Of Applied Economics, University Of Lucknow, Lucknow, U.P. E.Mail: [email protected] Ph-8005032392 C 251 Dr. Rajeev Prabhakar Associate Professor, Dept. Of Commerce D.D.U. Gorakhpur University Gorakhpur Sandeep Kumar Gupta Research Scholar, Dept. Of Commerce D.D.U. Gorakhpur University Gorakhpur. Email- [email protected] Contact - 9795372338 Dr. Sangeeta N.Pawar Associate Professor And Research Guide In Commerce Department Of Commerce, University Of Mumbai, Ranade Bhavan, Vidyanagari, Kalina Campus, Santacruz (East) Mumbai: 400098 A Study Of Service Marketing In India B Service Marketing: A Study Of Indian Scenario C Current Scenario Of Telecom Industry In India C 252 253 Mobile- 9869350773 [email protected] Mr. Siddappa Research Scholar, Department Of Commerce, Tumkur University, Tumkur, Karnataka. E-Mail: [email protected]. Mobile No: +91 9916214106 254 255 256 257 258 259 260 261 Dr. Harish B. Badwaik Smt. L.R.T. College Of Commerce, Ratanlal Plot, Akola.Mobile No. 94225 39639 E Mail :[email protected] Dr. Anjali Pandey Asst. Professor, D. A. .V.V. – M. S. D. G. College, Indore Email Id:[email protected] Dr. Laxmikant Tripathi, Asst. Professor, (Commerce) D. A. V. V. – M. S. D. G. College, Indore Email Id: [email protected] Dr. Sarsare S. M., Asst. Professor, Vasant College, Kaij, Dist. Beed. Mr. Md. Aslam, Research Scholar, S.C.M.S., S.R.T.M. University, Nanded. Dr. S. J. Jadhav, Associate Professor, Shri Datta Arts Commerce College, Hadgaon. Arvind K. Raut Asst. Prof & Head, Dept. Of Commerce G. D. M. Arts, Shri. K. R. N. Commerce & M. D. Sci. College, Jamner Dist. Jalgaon E-Mail: [email protected] Mob. No.: 9657261875 Dongre S.V Kamble Balaji.G Dr. Anjana Modi Faculty Member Department Financial Management Shree Jain Post Graduate College, Near Ram Ratan Kochar Circle, Nokha Road, Gangashahar, Bikaner Ph.: 0151-2232178, Mob.: 09414967711 Email: [email protected] Dr. Krishan Kumar Khatri Faculty Member Department Of Computer Science Shree Jain Post Graduate College, Near Ram Ratan Kochar Circle, Nokha Road, Gangashahar, Bikaner Ph.: 0151-2527851, Mob.: 09413143722 Email: [email protected] Dr. A. Sajeevan Rao, Professor (Marketing), Bharati Vidyapeeth University, New Delhi. Dr. R K Sharma, Professor (Finance), Bharati Vidyapeeth University, New Delhi. Sonali R. Kshirsagar Assistant Professor (Mba) Department Of Management Science Dr. Babasaheb Ambedkar Marathwada University Dr. B.H. Devaraju Director, Sri Siddhartha Research Centre, Sri Siddhartha First Grade College, Tumkur, Karnataka. A Study Of Potential Of Medical Tourism In India B Challenges In Service Marketing And Future Aspect B Challenges Of Service Sector: A Study Of Cyber Cafes In Nanded City C A Study Of Internet Banking Process And Practice Of State Bank Of India C A Study On Challenges In Services Marketing C "Service Marketing: Challenges Ahead" [A Case Study Of It Services] B Measuring Service Quality In Indian Cellular Industry-A Model Of Perceived Quality, Satisfaction And Loyalty B Improving Human Resource: Future Prospects Of Customer Relationship Management For Growth Of Banking Sector A Aurangabad, Maharashtra (India)-(0240)2403377, 9665336689 262 263 264 [email protected] Dr.P.B.Ashturkar Associate Professor & Head-Business Law Department Of Commerce K.R.M.Mahila Mahavidyalaya, Nanded, M.S., India [email protected], [email protected] Dr. P.K.Yadav Professor Department Of Business Administration Mjp Rohilkhand University, Bareilly (U.P) IndiaTel: +91581-2525339, Mobile : +919412293114 E-Mail: [email protected] Dr. P.B.Singh Associate Professor Department Of Business Administration Mjp Rohilkhand University, Bareilly (U.P) India Tel: +91581-2423594, Mobile :+919458612146 E-Mail: [email protected] Bharat Chandra Malik Service Marketing: Challenges Ahead Services And Intangibles Go Hand In Hand C Marketing Of Services – Problems And Challenges Ahead B Ms. Anshikha Saxena Lecturer Department Of Adult Continuing And ExtensionEducation Mjp Rohilkhand University, Bareilly (U.P) India Mobile :+918533090236 E-Mail: [email protected] Analysis Of Service Quality Dimensions In Commercial Banks C An Empirical Study Of Awareness And Perceptions Of Rural Investors A Role Of Service Marketing In Service Sector Of India C A Study On E-Marketing Challenges And Opportunities C New Product Development And Its Impact On Profitability – A Case Study Of Bajaj Auto C Ph.D Scholar, Dept. Of Business Administration, Utkal University [email protected] Mobile No-9437902908 265 Prof. Murlidhar A. Lokhande, Department Of Commerce, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad C.N.Chobe, Research Scholar, Department Of Commerce, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad 266 Ms. Kalpana M. Gholap Jet’s Zulal Bhilajirao Patil College, Dept. Of Commerce And Management Email: [email protected] Mob. No. 9765535541 Dr. B.H. Devaraju Associate Professor And Director Sri Siddhartha Research Centre Tumkur E-Mail--- [email protected] M-9448412777 Renuka Radhya Research Scholar Sri Siddhartha Research Centre Tumkur [email protected] M- 9916855126 Nilmani Tripathi Assistant Professor Department Of Commerce, School Of Management And Commerce, Guru Ghasidas Vishwavidyalaya (Ggv) [A Central University] Koni, Bilaspur 267 268 269 270 271 272 273 Chhattisgarh - 495 009 India University Website: Www.Ggu.Ac.In E-Mail: [email protected] University Website: Http://Www.Amity.Edu E-Mail: [email protected] Dr. Ashutosh Mohan, Assistant Professor (Mktg. & Scm), Faculty Of Management Studies (Fms), Banaras Hindu University (Bhu), Varanasi – 221005 (India); E-Mail: [email protected] Dr. Alpana Mohan, Associate Professor, V.M.L.G. Post Graduate College, Ghaziabad (India); E‐Mail: [email protected] Dr. Rajesh Timane, Assistant Professor, Department Of Management, Dhanwate National College, Nagpur ([email protected], +91 98609 31040) Dr. H.C. Purohit Dean, Faculty Of Management Studies Department Of Business Economics Vbs Purvanchal University, Jaunpur (Up) India 222001 e-mail: [email protected] [email protected] Dr B D Kompalwar, Dr Datta S Yadav, Mr Sachin P Pawar. Peoples College Nanded, Iyer seethalakshmi balakrishnan (Asst. Prof. Account’s Department, Vpm’s K.G. Joshi College Of Arts And N.G. Bedekar College / Mumbai University, India) A Study Of Unorganized Retailers’ Supply Chain Management (Scm) Practices In Emerging Indian Retail Sector Dr. Ishi Mohan, Assistant Professor, Faculty Of Commerce (Foc), Banaras Hindu University (Bhu), Varanasi – 221005 (India); E‐Mail : [email protected]. B A Study Of Challenges And Trends In Educational Services In India Dr. Vasant Ukinkar, Associate Professor, Department Of Commerce, Dhanwate National College, Nagpur (+91 94231 00101) Consumer Perception, Satisfaction And Future Intention Of Service Quality: A Study Of OnLine Retailing C Digital India: A New Dimension In E-Marketing B A Study Of Customers’ Preference With Reference To Store And Online Shopping In Kalyan City” B Understanding Financial Innovations For Efficient Services Marketing C Contributions Of Corporate Social Responsibility To The Agriculture And Rural Development In India C A Dr. Kishori jagdish bhagat (Vice Principal, Pragati College Of Arts And Commerce, Dombivli East) 274 275 Prof. Suhbhro Mihael Gomes, Professor Under Colombo Plan, Gaeddu College Of Business Studies, Royal University Of Bhutan, Gedu, Chukha, Bhutan (Under Ministry Of External Affairs, Government Of India Deputation) Aditya Banerjee, Sr. Lecturer, Gaeddu College Of Business Studies, Royal University Of Bhutan, Gedu, Chukha, Bhutan Sandhya.S Research Scholar Kerala University Library Research Centre Thiruvananthapuram Mob.No.9539792614 Siji.O.K Research Scholar Department Of Commerce Schools Of Business Management & Legal Studies. University Of Kerala Thiruvananthapuram Mob.No.9633591818 276 277 Email Id: [email protected] [email protected] Dr. Pallavi & Dr. Priyanka Assistant Professor In Commerce, Rajiv Gandhi South Campus, Banaras Hindu University, Barkachha, Mirzapur. Email: [email protected] Dr. Ashish J. Dave, (Associate Professor of Statistics\Commerce) Smt. C.C Mahila Arts & Sheth C.N Commerce College, Visnagar– 384315 (Gujarat) Ph. O: (02765) 223484, R: 09375078001, M: 09328078001. E-Mail: [email protected] 278 Dr. Jitendra Ahirrao, Rural Marketing Strategies Of Telecom Companies Shree Hari Niwas, Plot No. 54, Mahamanapuri Colony, Varanasi – 221005 [email protected] Challenges Faced By Service Marketing Units: A Comparative Study Of Selected Public And Private Financial Units With Reference To North Gujarat Region Prof. (Dr.) R. L. Godara, (Vice Chancellor) Hemchandracharya North Gujarat University, Patan. (Gujarat) Ph. O: (02766) 230456, R: 230133, M: 09558095921 E-Mail: [email protected] . C Importance And The 7 P’s Of Services Marketing A Another ‘E’ In E-Commerce B C Associate Professor, Department Of Commerce,Smt. Dankunwar Mahila Mahavidyalaya, Jalna-431203. (Maharashtra) 279 280 281 282 283 284 Shubhro Michael Gomes Professor Under Colombo Plan, Royal University Of Bhutan, Gaeddu College Of Business Studies, Gedu, Chukha, Bhutan [On Deputation Of Ministry Of External Affairs, Government Of India] Swati Goswami Research Scholar University Of Allahabad Vinay Kumar Yadav1 And Prof. Sanjay Medhavi2 Doctoral Student1 And (Associate Professor & Head) 2 Department Of Business Administration, University of Lucknow [email protected] Contact No-+918009967759 Prashant Madhukar Shinde Assistant Professor Anna Leela College Of Commerce And Economics, Kurla, Mumbai Contact No. : 9561415515 Email Id: [email protected] Dr. (Mrs.) Kishori Jagdish Bhagat Vice Principal Pragati College Of Arts & Commerce Contact: 9819340105 Email Id: [email protected] Dr. Rahul S. Kharabe Assistant Professor Department Of Business Management,Rashtrasant Tukadoji Maharaj Nagpur University,Nagpur Asst. Prof. Samadhan K. Khamkar Department Of Marketing, Navinchandra Mehta Institute Of Technology & Development, Dadar, Mumbai, India, Email: [email protected], 09324671438 Dr. Keshav. Y. Shinde Abhik Kumar Mukherjee Assistant Professor, Department Of Business Management, University Of Burdwan, Burdwan E-Retailing Opportunities And Challenges C Impact Of Social Media On Entry Mode Strategies Of Indian Small Service Enterprises. C A Study On Effectiveness Of Sales Promotion Measures On Youth By Online Retail Shops With Reference To Mumbai City C A Role Of Online Shopping Marketing Services To Attract Customers: An Opportunity And Challenges To Customers Of Nagpur City B Influence Of Service Prouct Levels On Consumer Behaviour – An Emperical Study On Healthcare Industry B 285 286 Principal, S.G.M. College Of Commerce And Economics, Charni Road, Mumbai, India Dr. Ajay Mishra, Professor, Institute For Excellence In Higher Education, Bhopal. Email – [email protected] Mob : 9754195975 Dr. N.R. Das, Professor, Institute For Excellence In Higher Education, Bhopal. Email - [email protected] Mob : 9425680673 Mobile – 8989162119,Email : [email protected] Dr.Rajanikant verma, Information Technology Services : Performance And Prospects C Mr. Shashwat Mishra, Student Management (Honours) Institute For Excellence In Higher Education Indian Economy And Dependency On Global Energy Source C Associate Professor, Commerce Department, Zakir Husain Delhi College (Eve.), University Of Delhi., Delhi, India. Mobile: 09810836628, E - Mail: [email protected] Mr. Kaushalendra Pal Singh, Assistant Professor, Commerce Department, Zakir Husain Delhi College (Eve.), University Of Delhi., Delhi, India. Mobile:08586849392 E-Mail: [email protected] 287 B Dr. Udayan Samajpati Services Marketing: A Synopsis Assistant Professor Vasanta College For Women Rajghat, Varanasi-221001 [email protected] Dr. Shashi Yadav Assistant Professor Faculty Of Commerce Banaras Hindu University, Varanasi [email protected] Contact: 08853754775 Contact: 09935130917 288 289 290 Dr. Priyanka Varanasi Dr. Pallavi Assistant Professor, Rajiv Gandhi South Campus, Banaras Hindu University, Barkachha, Mirzapur Dr. Rakesh Kumar Assistant Professor In Commerce Shaheed Bhagat Singh College University Of Delhi- India Email Id: [email protected] Anil Kumar Assistant Professor In Commerce Guru Nanak Dev Khalsa College University Of Delhi- India Email Id: [email protected] Dr.Anthony Rodrigues Associate Professor Department Of Commerce Fr.Agnel College Of Arts & Commerce Service Sector Of India: Emerging Dimensions C Service Sector Of India And The Future Of Indian Retail Industry B A Study Of The Perception Of College Students With Reference To The Use Of E – Banking Technologies In Banks C 291 292 293 294 295 296 297 298 Pilar-Goa-403203 ( M-09326109072) E-Mail:[email protected] And Anson L Albuquerque Research Scholar Monica Daniel Penkar Research Scholar Kpb Hinduja College Of Commerce, Mumbai &Assistant Professor St. Gonsalo Garcia College Vasai (West), Thane- 401 201 Mobile: 9892876682 [email protected] Shreyanshu Singh , Ankita * Research Scholar (Jrf), Department Of Applied Economics, Lucknow University, Lucknow-226007 Email Id- [email protected] Dr. Bhavesh A. Lakhani Asst. Prof. In commerce Shri K.K.S.Government Commerce College Maninagar (e) ahmedabad-8 [email protected] Anil Pande Assistant Professor Jamnalal Bajaj Institute of Management Studies, University of Mumbai 56, D. N. House, H.T. Parekh Marg, BackBay Reclamation, Curchgate, Mumbai [email protected] cell No- 9323998181/ 9561414231 Dr. Dawkar K. D. Shri Bankatswami College, Beed. [email protected] Mobile No. 8275497886 Dr.Ramesh.B.Agadi Professor of Management Chairman Post Graduate Studies & Research in management, Gulbarga University email – [email protected] Mb - (o) 08472-263283, (M) 09342331314 Ritesh Gupta Consultant & HoD School of Business Management Footwear Design & Development Institute, Rohtak, India [email protected] Dr. Sunil Kumar Gupta Professor, School of Management Studies & Commerce, Indira Gandhi National Open University, New Delhi [email protected] Dr. Smt. Patil G. Y. Bridging Gaps For A Better Tomorrow: A Case Study Of Indian Automobile Service Sector C CSR Practices: Need Of The Hour C A SERVICE MARKETING – A CHALLENGING PATH C HEALTHCARE SERVICES MARKETING: PR ISSUES B.P. Kamble Assistant Professor Elphiston College of Arts, Commerce and Science, KalaGhoda, Churchgate, Mumbai. C C Performance Counseling A Study Relating to Employees of Selected Organizations ANALYTICAL STUDY OF FOREIGN A 30/11/14 B 30/11/14 C INVESTMENTS IN RETAIL SECTOR-AN FII PERSPECTIVE Rural development and agro based schemes offered by Z. P. 299 Dr.Mrs. Harjoth Kaur, Y.Satyanarayana SERVICE EXCELLENCE: A STUDY WITH REFERENCE TO BANKS IN KARIMNAGAR 30/11/14 A 300 Dr.M.Nagaraja, Vice Principal S.D.Signodia College of Arts & Commerce and P.G.Centre, Charkaman, Hyd-2 Email:[email protected], Mob:9246599673 Dr.D.M.Khandare, Prof & Head Dept.of Business Management , School of Commerce & Management Sciences, Swami Ramanand Teerth Marathwada University, SERVICES MARKETING WITH DUE EMPHASIS ON SPIRITUAL BRANDING -----CHALLENGES AHEAD" 2/12/14 C 301 302 303 Nanded Email: [email protected] Mob: 9423441871 Dr. Amrit Pal Singh Ms. C.P. Bohra Saptadweepa Shan Research Scholar,Department of Commerce, Gauhati University, Guwahati, Assam [email protected] Dr Aparajeeta Borkakoty Professor, Department of Commerce, Gauhati University, Guwahati, Assam [email protected] Dr. ANJANA MODI Faculty Member, Department Financial Management Shree Jain Post Graduate College, Near Ram Ratan Kochar Circle, Nokha Road, Gangashahar, Bikaner Dr. Krishan Kumar Khatri Faculty Member, Department of Computer Science Shree Jain Post Graduate College, Near Ram Ratan Kochar Circle, Nokha Road, Gangashahar, Bikaner Promotional measures adopted by small business with special reference to Guwahati city 02/12/2014 C A SERVICE MARKETING: CHALLENGES AHEAD" [A Case Study of IT Services] 08/12/14 B
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