Download Job Description VP Marketing and Sales v3

Apex Parks Group Job Description Job Title: Vice President of Marketing and Sales Reports To: President and CEO Officed At: Aliso Viejo, CA (Orange Country) Job Summary: This role is responsible for leading marketing and sales for the entire company, including managing the advertising agency, setting key strategies for the company – to include brand management, price structure, creative direction, promotional activity, related resource allocation, business development and trend analysis – at each of the parks as well as for the entire company. A successful VP of Marketing and Sales for Apex Parks Group will have the following job and core job competencies and possess the qualities and skill set to be able to meet company expectations Job Competencies ‐ Critical success factors needed to effectively do the job, this list is not all inclusive. 
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Theme Park and/or FEC experience (multi park and/or multi discipline background preferred) Applies effective Marketing, Media and Sales Strategies as part of an effective Business Model Business Acumen, experienced with preparation and analysis of Marketing and Sales Plans, trend analysis, Budgets and Forecasts, and media plans  Ability to develop and understand and implement key business strategies and objectives  Excellent Communicator who acts as the Leader and able to manage feature/crisis communication  Superior Leadership skills: well versed in team dynamics, managing change, and negotiation  Experience with developing, maintaining and growing Entertainment Brands  Excellent computer skills with proficient use of Microsoft Office Products Core Job Competencies ‐ Critical success factors that are tied to the Vision, Mission, and Strategic Imperatives outlined by Apex Parks Group, this list is not all inclusive. 
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Holds Safety as foremost Core Belief and works actively to promote a safe company Relentless pursuit of improving the Company/Park Brand Positioning Strong Ability to Lead, Mentor and to build a High Performance Team Culture Facilitates Marketing & Sales team efforts to grow Revenue streams and Market Penetrations Manages the relationship between volume and price in an effort to Maximize Revenue Utilizes business metrics and market research to navigate the business landscape, find Market Opportunities and implement Change as required to optimize both Profitability and Margin Develops and drives innovative marketing and creative campaigns Job Expectations ‐ Specific goals and tasks to be completed as expected which are not all inclusive and can change annually based upon the performance of the individual, this list is not all inclusive 
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Ensure Marketing and Sales efforts adherence to Apex Parks Group Operating Standards Achieves Plan Targets and ensures accurate Trend Analysis, Business Forecasts, Financial Projections Responsible for Marketing and Sales Team Development and Succession Planning Actively advocates for the Company & Park in the Industry, Community, and Philanthropic efforts