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PERSONA – Plant Manager
PROFILE OVERVIEW
Plant managers are the people who watch over and organize the daily operations of manufacturing plants
and similar places. Plant managers oversee employees, production and efficiency, to make sure the plant is
running smoothly, quickly, efficiently and safely.
Plant managers might oversee an entire location, or just a section of the operation. Plant managers
maintain optimum operation by assigning workers, creating and keeping work and production schedules,
hiring and training new employees, collecting and looking through data to find places of waste or places of
improvement, keep an eye on worker safety and plant safety, monitor the production equipment to make
sure that it stays in good working order, and repair or replace the equipment when needed.
 Role/Function Plant managers are the last line of defense for quality control when the item
manufactured leaves the plant. They communicate with other departments or parts of the plant to
make sure everything runs smoothly.
 Goals Overall plant production increase
 Education BS in Industrial Engineering or BA in Business
 Certifications Six Sigma
 Hobbies Auto restoration, Golf, Tennis
 Age 40 - 65
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CHALLENGES
 Primary challenge to persona’s success
Leadership skills
 Secondary challenge to persona’s success
Money management
NEEDS
 What are the persona’s primary needs in accomplishing their tasks?
Cooperation by all departments
 What are the persona’s secondary needs to accomplishing their tasks?
Budgetary constraints
SOLUTIONS
 How you solve your persona’s challenges/pain points with solutions
Facilitating cooperation from all departments within the plant
 How you help your persona achieve goals
Providing value adds with cost reductions
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