Download download

INTRODUCTION
TO CHANGE MANAGEMENT
Learning Objectives
1. Describe what is a change management
2. Discuss the important of change
management
3. Describe a change management model
4. Knowing how change management works
Definitions
Change management is the continuous process of
aligning an organization with its marketplace.
Alignment is the continuous synchronization of four
key management levels – strategy, operations,
culture and reward
The concept is grounded in the principle of
continuous measurement and feedback on the
people, process and system within the organization
How Change Works
As you see in figure 1;
The inside circle represent the sequential
execution of action
The outside circle tracks the environment in the
company that either stifles or encourage change
The most critical is the zone of self-deception
Figure 1 :
The Change Management Model
Sources : Irwin Publishing 1994, Lance A Berger
How Change Begins
The entire change process begins with change trigger
Change trigger is actual or potential opportunities or
threats that affect the company and destabilize if not
deal with
The change trigger can be :
1. The company’s market
2. Come in house
3. Change in the marketplace
4. Government policy
5. Company’s own making
The Market Situation
Business classification :
1. Grow
2. Earn
3. Harvest
Each classification has a unique alignment pattern.
The early detection and plan for rapid realignment
(managing the zone of self deception) become is
essential for successful change management
Reassessment of Alignment
Phase 3 in change model consist of :
1. Establishing the current business
classification
2. Creating an ideal alignment model
3. Ensuring that the organization readiness in
each dimension
Change Decision
Once the analysis of market and internal alignment is
complete, organization must make one of 3
decisions :
1. Do nothing or make minor adjustments
2. Create a set of major vertical alignment
adjustments
3. Create a major set of horizontal adjustments
Phase 4 in change mode begins the zone of resolution
Four types of change that emerge from change decisions :
1. Linear change
2. Geometric change
3. Quantum change
4. Metamorphosis
The Change Plan
Phase 5 is move to zone of action.
The organization is now ready to restabilize itself against
the change triggers.
Culture mix
Five profiles of change types :
1. Change agents
2. Change managers
3. Change facilitators
4. Change buffers
5. Change resistors
Gatekeepers of Change
Gatekeepers is equal to goal setting and measurement in
driving change
Gatekeepers is process involved in recruitment,
promotion and termination
Summary
Pha
se
Description
Impact
Functions
Agents
Board/CEO/
Vision group
Change agents
1
Change
trigger
Destabilize
2
Existing
business
situation
Creation of
CEO/Plannin Managers/change
opportunities or g/business
agents
threat
unit
3
Alignment to
market
Reassess
President/CE
O
Change
manager/facilitators
4
Change
decisions
Hold,modify
CEO/All
Functions
Change
manager/facilitators
5
Change plan
Stabilize
All
manager/facilitators
Staff/Custom
er/Suppliers