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Public Relations Campaign
in Ancient Egypt
Khiara McMillin
Chosen Pharaoh: Cleopatra
Life of Cleopatra: a Summary
!   Born 69 B.C.E
!   Macedonian Greek
!   Ruled at age 15
!   Married to her brother Ptolemy
XIII
!   Began civil war in 48 B.C. w/
Julius Caesar
PR Plan Format
!   S- situational analysis
!   O- objectives
!   S- strategies
!   A- audiences
!   M- messages
!   T- tactics
!   R- results
: Internal
Environment
Situational Analysis
!   Politically weak Egypt; cultural
pride among families,
Spirituality (community
worshipped many gods), citizens
divided into privileged & nonprivileged
!   Strengths- fluent in Egyptian-
able to communicate easily with
diplomats from other countries
without a translator.
External
Environment
Situational Analysis:
1. Nile River- Longest River in
the World
Ø  Life line (agriculture, food,
transportation)
Ø  Large desert protected from
being attacked & invaded
2. Fertile Crescent – Best
Location to Build City
Ø 
Rich soil created large
surpluses of food
3. Pyramids
Objective
!   Promoting the dynasties of Cleopatra by strengthening
ties btw Romans & Egyptians.
!   To improve relationships between Egyptians & Romans
by celebrating the Olympics in Ancient Greece with
aligning Roman god Jupiter & Greek god Zeus.
!   Encourage married women to attend as spectators.
Strategies
!   Use mathematics as a way to
evaluate and measure
Olympic competitions.
!   Since women cannot
compete, have them utilize
mathematics during the
competitions for evaluation
purposes.
Audiences
Messages
!   Equality
!   Democracy
!   “We are different, but we are also the
same.”
!   Worship the gods
Media Tactics
•  Papyrus : way to
record changes in
lifestyle.
Excepted Results
!   Lends credibility to Cleopatra
as a ruler
!   Allows her to restore Ancient
Egypt and not fall to Roman
Empire
!   Olympic competition takes
attention off Cleopatra’s
relations with Julius Cesar and
Marc Antony
!   Cleopatra becomes symbol for
restoration and a true leader
& ruler.
*Restores
economic
instability in
Ancient Egypt