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GPC 150 Psychology of Learning Social Learning Theory Unit 7 Dean Owen, Ph.D., LPCC METU-NCC Spring 2017 Personal Improvement Project Presentation and Report Guide The purpose of this is to provide you with information that can be used to make the preparation of your PIP presentation and report and bit easier. The material contained herein should be consider the minimum and you are encouraged to become as creative as you wish in making your presentation. Selecting interesting colours, graphics and pictures to help illustrate your efforts is strongly encouraged. The first page of your presentation should be similar to the first page of your report… Include: Title of your presentation The authors The date and the following statement: This presentation is submitted in partial fulfillment of the requirements for GPC 150 Psychology of Learning METU-NCC Spring 2017 The next page is an example…… Personal Improvement Project Report: (insert topic like “weight loss”) Prepared by Dean Owen 17 April, 2017 This presentation is submitted in partial fulfillment of the requirements for GPC 150 Psychology of Learning, METU-NCC Spring 2017 My Behavioral Goal (Please provide a complete behavioral objective that describes your goal for this project. It should follow the form illustrated and discussed in class. The objective should be: 1. 2. 3. 4. …an immediate objective (not ultimate) …a product objective….(not process) …a behavioral (as opposed to an implicit) …either restricted of inclusive… ) Reason(s) I Selected This Goal (Please provide and complete justification for why you chose this particular project and discuss your levels of motivation for or need to achieving this goal.) Techniques and Strategies Used (In this section please describe the SPECIFIC techniques or strategies you used in attempting to achieve your goal….you may mention anything that you employed to help you make change occur. Examples would include self-monitoring techniques, reading materials, behavioral rehearsal, systems of reward or punishment, obtaining instruction from someone else, ad infinitum.) Evidence of Change or Personal Growth (Here is where you present charts, graphs, photos, videos, written logs, running times, a live performance or any other evidence of change you have collected throughout this process. This will document the degree of progress or lack of it during this project.) My estimate of Success 10 Highly Successful 9 8 7 6 5 Average success 4 3 2 1 Little of no success ? How satisfied are You with Your Progress? (In this section please discuss how you feel about your success or lack of success in achieving your stated goal. Also provide a discussion of the reasons for your success or lack of success.) What did you learn from this experience and what would you differently next time? (This is an opportunity for you to discuss whether you will continue to pursue change in the future and how you will attempt to accomplish this change.) Questions This is now your opportunity to invite class participation by asking for questions or suggestions from your colleagues… References and Materials Please provide a complete list of sources you used in the planning, development and creation of your presentation…..please insure that it is prepared in APA format….. Ancient Chinese Proverb A picture is worth a thousand words? Personal Graphing Techniques Can a picture really be worth 1000 words? Like many psychometric techniques…. this provides structure and organization for the client and you!! Graphing a Life 1. Begin by drawing a horizontal line across a piece of paper. 2. The left end of the line represents your birth and the right end your current age. 3. The area above the line represents positive events and the area below represents adverse or negative events in your life. 4. Place dots at the significant moments in your life and label each of these moments. 5. Finally, connect each of the dots to create a simple graph. You may also draw vertical lines at important transitions times for in your life. 6. Please answer the following questions. a. What made these experiences significant in your life? b. What challenges did you encounter at these moments? c. What did you do when you encountered these challenges? d. What did you learn from these significant events? e. What trends or patterns did you see from your lifeline? General Format Scale:__________________________ General Format Dimensions Insert a dimension Scale: My self-confidence Depression Happiness Success Personal Health Select descriptors Family Relations Expectations Control of feelings Friendships Finances Social life Adjust as needed Plan for the day…. 1. Brief Review 2. Social Learning Theory 3. Self-Efficacy Two theories of learning which emerged from behaviorism were described by A B C: Classical Conditioning (Pavlov) which was described as A B C Operant Conditioning (Skinner) which was described as A B C S Black Box R Since internal cognitive processes could not be seen the behaviorists tended to ignore them and they were often referred to as Black Box events…. S R S-R or R-S (associational learning) fit the behaviorist’s view of reality…..it was simple, logical, neat, and easy to study in the laboratory. S Black Box R However it failed to explain much of human learning. Bandura reasoned that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement (Bandura, 1963). Short Review Human Learning: Looking for an Explanation Pavlov Classical Conditioning 1901 Bandura Social Learning Theory 1961 Skinner Operant Conditioning 1938 Dr. Albert Bandura (1925- ) Education: BA University of British Columbia, Canada in 1949 MA University of Iowa, US in 1951 Ph.D. University of Iowa, US, in 1952 Stanford University since 1953 In social learning theory Albert Bandura (1977) adds an important component to the understanding of human learning by adding two important ideas. 1. Mediating processes occur between stimulus and response and; 2. Behavior is learned from the environment through the process of observational learning. Social Learning Theory Bobo doll experiments Some Key Definitions Model: An event or person in a child’s life which is emulated. Assimilation: Internalizing thoughts, beliefs and values to which one is exposed. Imitation: Behavioral emulation of what is observed Observational learning https://youtu.be/zerCK0lRj New Ideas….. Observational Learning (Modeling): Assimilation of new behavior by watching and then imitating the behavior of others. https://youtu.be/zerCK0lRj Those individuals who are observed are called models… From these models come our earliest concepts of identity. https://youtu.be/zerCK0lRj Those individuals who are observed are called models… From religion to politics……from antisocial to pro-social behavior. Spheres of Influence Playmates School mates Mom/Dad Extended Family Who were/are your models? University and Work Observational Learning: The basis for culture. https://youtu.be/zerCK0lRj Observational Learning: The basis for culture. https://youtu.be/zerCK0lRj Observational Learning: The basis for culture. https://youtu.be/zerCK0lRj Observational Learning: The basis for culture. https://youtu.be/zerCK0lRj Observational Learning: The basis for language. https://youtu.be/zerCK0lRj Observational Learning: The basis for Social Development. https://youtu.be/zerCK0lRj Observational Learning: The basis for Social Development. https://youtu.be/zerCK0lRj Observational Learning: The basis for Social Development. https://youtu.be/zerCK0lRj Observational Learning https://youtu.be/zerCK0lRj Watch and learn Observational Learning and Personality A foundation stone of the personality is the self-concept https://youtu.be/zerCK0lRj Observational Learning and Personality All of these components arise through the process of assimilation …observing the reaction of others to us or by assimilating the messages from media to which we are constantly exposed. https://youtu.be/zerCK0lRj Vicarious Reinforcement: Learning that occurs by observing rewards and punishments that others receive. https://youtu.be/zerCK0lRj Media provides us models and morality plays to teach both socially appropriate AND socially inappropriate behavior. https://youtu.be/zerCK0lRj Social Learning Theory integrates behavioral and cognitive ideas of learning that permits an explanation of a wide range of human behavior. It is largely built upon the following basic ideas……. 1. Learning is not purely behavioral; rather, it is a cognitive process that takes place in a social context. https://youtu.be/zerCK0lRj 2. Learning can occur by observing a behavior and by observing the consequences of the behavior (vicarious reinforcement).. https://youtu.be/zerCK0lRj 3. Learning involves observation, extraction of information from those observations, and making decisions about the performance of the behavior (observational learning or modeling). Thus, learning can occur without an observable change in behavior. https://youtu.be/zerCK0lRj 4. Reinforcement plays a role in learning but is not entirely responsible for learning. https://youtu.be/zerCK0lRj 5. The learner is not a passive recipient of information. Cognition, environment, and behavior (CEB) all mutually influence each other (reciprocal determinism). Cognition Environment Behavior Three forms of Modeling Live model in which an actual person is demonstrating the desired behavior Verbal instruction in which an individual describes the desired behavior in detail and instructs the participant in how to engage in the behavior Symbolic in which modeling occurs by means of the media, including movies, television, Internet, literature, and radio. Stimuli can be either real or fictional characters. Three forms of Modeling Live model in which an actual person is demonstrating the desired behavior. https://youtu.be/zerCK0lRj Three forms of Modeling Verbal instruction in which an individual describes the desired behavior in detail and instructs the participant in how to engage in the behavior Three forms of Modeling Symbolic in which modeling occurs by means of the media, including movies, television, Internet, literature, and radio. Stimuli can be either real or fictional characters. Learning Styles Inventory Visual 2 3 7 10 14 16 19 22 Total=___ Auditory 1 5 8 11 13 18 21 24 Total=___ Tactile 4 6 9 12 15 17 20 23 Total=___ Cognitive and behavioral processes in Social Learning theory Cognitive and Behavioral processes of SLT Attention Observers cannot learn unless they pay attention to what's happening around them. This process is influenced by characteristics of the model, such as how much one likes or identifies with the model, and by characteristics of the observer, such as the observer's expectations or level of emotional arousal. Cognitive and Behavioral processes of SLT Retention/Memory Observers must not only recognize the observed behavior but also remember it at some later time. This process depends on the observer's ability to code or structure the information in an easily remembered form or to mentally or physically rehearse the model's actions. Cognitive and Behavioral processes of SLT Reproduction Observers must be physically and/intellectually capable of producing the act. In many cases the observer possesses the necessary responses. But sometimes, reproducing the model's actions may involve skills the observer has not yet acquired. It is one thing to carefully watch a circus juggler, but it is quite another to go home and repeat those acts. Cognitive and Behavioral processes of SLT Motivation The decision to reproduce (or refrain from reproducing) an observed behavior is dependent on the motivations and expectations of the observer, including anticipated consequences and internal standards. Copy Cat Behaviors Bandura’s Bobo Doll Study emphasized the importance of modeling and imitation on a child’s learning. This raises the issue of the impact of modern media…… Bobo Doll Experiment Media: Movies Television Radio Magazines Who is Perfect? Direct interaction with living models has largely been replaced with media generated images of what is ideal or what captures the attention of potential consumers... Some of the effects are: Effects of media Fashion Effects of media Fashion Russian Bikers https://youtu.be/zerCK0lRj Effects of media Body Dysmorphia …but where could it come from? Body dysmorphic disorder is a type of chronic mental illness in which you can't stop thinking about a flaw in your appearance — a flaw that is either minor or imagined. But to you, your appearance seems so shameful that you don't want to be seen by anyone. Effects of media Violence Effects of violence Effects of media Sexism Copy Cat Behaviors Copy Cat Behaviors Copy Cat Behaviors A copycat suicide is defined as an emulation of another suicide that the person attempting suicide knows about either from local knowledge or due to accounts or depictions of the original suicide on television and in other media. A spike of emulation suicides after a widely publicized suicide is known as the Werther effect, following Goethe's novel The Sorrows of Young Werther/ The well-known suicide serves as a model, in the absence of protective factors, for the next suicide. This is referred to as suicide contagion. Suicide emulation Halgin, Richard P.; Susan Whitbourne (January 2006). Abnormal Psychology with MindMap II CD-ROM and PowerWeb. McGraw-Hill. p. 62. ISBN 0-07-322872-9. SES Self-Efficacy Self-efficacy is the belief in one's ability to succeed in specific situations or accomplish a task. One's sense of self-efficacy can play a major role in how one approaches goals, tasks, and challenges. References Bandura, Albert (1963). Social learning and personality development. New York: Holt, Rinehart, and Winston. Wile E. Coyote says….. “Class is over!” Harika!!