Download Annodyne Wins Philadelphia American Marketing Association`s

FOR IMMEDIATE RELEASE
CONTACT:
Cassandra Clemens
215.540.9110 ext. 201
[email protected]
Annodyne Wins Philadelphia American Marketing
Association’s Marketer of the Year Award
BLUE BELL, Pa., June 4, 2013 — Annodyne announces it has received the Marketer of the Year Award
from the Philadelphia chapter of the American Marketing Association.
The Marketer of the Year Award event celebrates “challenging, insightful, brilliant, and exceptional
work” done by marketers throughout the Philadelphia area. Annodyne was selected in the Hospitality
category for their role in increasing awareness and generating leads for the Ann Arbor Area Convention
& Visitors Bureau (AAACVB).
Judging was completed by a panel of senior marketing executives from AMA chapters outside of the tristate area, and was based on: how well the solution met the client’s objectives; creativity and
innovation of campaign elements; and quality of measurable results (e.g., transactions, sales,
encounters and search engine ranking).
Annodyne combined traditional media with digital and direct to drive the target audience to specific
optimized landing pages. There, visitors were encouraged to opt-in to receive an Ann Arbor Visitor’s
Guide and other information. These opt-ins resulted in qualified leads, which were then nurtured over
time using Annodyne’s relationship marketing program.
As a direct result of Annodyne’s integrated marketing strategy, the AAACVB gained 25,357 new leads,
representing 113 percent of the goal; 3,742 “Likes” on the Ann Arbor Facebook page, representing a 98
percent increase; and a 12.6 percent increase in overall visitor spending.
About Annodyne:
Annodyne, Inc. is an engagement marketing agency based in Blue Bell, Pa. It serves a wide range of local
and national clients across verticals, including tourism, higher-education and B2B solutions. Since 2001,
Annodyne has grown year-over-year — even through the economic downturn. Annodyne was ranked #8
on the Philadelphia Business Journal’s 2012 list of Interactive Advertising and Marketing Agencies. For
more information on Annodyne, please call 215-540-9110 or visit annodyne.com.
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