Download Attitude formation and change summary sheet

Attitude formation and change
Four conditions when it is more likely that
attitudes and behaviour will match are:
Chapter 6 Pg. 326-366
Classical conditioning:
Label the tri-component model of attitudes (ABC)
During conditioning
Limitations of the model are:

Cognitive dissonance:

After conditioning
Operant conditioning:
Repeated exposure:
Prejudice is often defined in psychology as
holding a _____________ view towards the
members of a group, based solely on their
_________________ of that group
“Prejudgement”
Old-fashioned prejudice:
Mere exposure effect:
Modern prejudice:
Positive reinforcement
Discrimination refers to the positive or
negative behaviour that is directed towards
a ___________ group and its members.
Punishment
Stereotyping
Direct discrimination:
Indirect discrimination:
Modelling:
Can lead to….
Stigma:
*Main difference is prejudice is an attitude
and discrimination is a behaviour arising
from prejudice
Factors contributing to the development
of prejudice:
Factors that may reduce prejudice:

o
o
o

Intergroup contact:
Sustained contact
Measurement of attitudes

Observational studies

Self-report measures
Mutual interdependence
Superordinate goals
o
Questionnaires, surveys and interviews
o
Rating scales
Ingroups and outgroups
Advantages


o
Equality of status

Cognitive interventions
Disadvantages
Intergroup conflict
Attributions
Ethics in conducting research on attitude
measurement


