Download Are you the victim of advertising propaganda? Can you complete the

Are you the victim of advertising propaganda?
Can you complete the line? Did the tune come into your head as well?
1. Sometimes you feel like a nut, __________________ ____________ ____________.
2. Campbell’s Tomato Soup -- ___________________________.
3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!
4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!
5. I want my baby back baby back baby back _________________’s baby back ribs.
6. 1-800- _______ ______________!
7. Shield your home…the ________________ _____________________.
8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.
9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for
______________________.
10. A wholesome snack that smiles back… ____________________________
Identify the brand for each Trademark: Write the brand name under each logo.
1
Propaganda Terms
You need to know these terms for the test.
Term:
Propaganda
Name-calling
Bandwagon
Transfer
Emotional
Appeal
Testimonial
Repetition
Definition
Example
Tactics that persuade
people to believe, buy,
or do something
See below
an attack on a person
instead of an issue
“My opponent is a
“tree-hugger.”
You want to do this
because “everyone” is
doing it.
Everyone is voting for Jim
Smith. Shouldn’t you be
part of the winning team?
Using a famous person,
animal or idea to
“transfer” feelings to
the product. Can
include patriotism,
power or wealth
“Got Milk” commercials
using celebrities or
athletes, Ford commercial
about soldier returning
home after serving
overseas
Appealing to your
emotions instead of
using logic, reason, or
facts
Using cute little puppies
for the SPCA commercial
(can also be use of anger
or humor)
Using a famous person
to endorse a product or
idea that they USE
Athletes in sports shoes
ads
Actress saying she
uses the hair color
Commercial “jingles”
Repeats the message
over and over again
Using “good” labels
that are unsupported
by facts
American, patriotic,
amazing, beautiful
Sweeping
Generalization
Stereotypes- a
statement about a
group of people not
based on fact
All ________ people
are ____________.
Confusing
Cause and
Effect/ False
Comparison
What you are supposed
to believe is mixed in
with the proof…You are
led to believe
something based on
the facts.
Political Ad:
Joe Smith is in favor of
gun control. Communists
support gun control. Joe
Smith must be a
Communist.
People who use this
product or believe this
idea are just like you
and me.
A presidential candidate
is seen eating at a
McDonald’s restaurant.
Glittering
Generalization
or Glad Words
Plain Folks
2
My Example
Name _______________
Group members: _____________________________________
Your small group will view a set of commercials. You must
identify the types of propaganda used in each commercial.
Which type of propaganda is most obvious?
Group 1
Group 2
Group # _____
DellTypes
Red of Propaganda:
Tide Stain
http://www.youtube.com/watch?v=O4te_DIknEQ&noredir
ect=1
http://www.youtube.com/watch?v=TGghswQgAzE
Diet Pepsi Max-What Is Love?
SalesGenie.com
http://www.youtube.com/watch?v=ctemZdDG7YA
http://www.youtube.com/watch?v=inB4uInnf4U
“Can Jimmy Play?”-Gatorade
Bridgestone Squirrel
http://www.youtube.com/watch?v=aAk48zTOk9U
http://www.youtube.com/watch?v=SkvI4NoUX6E
NFL-Best Fans on the Planet
FedEx Pigeons
http://www.youtube.com/watch?v=UUV4YKbiVxQ
http://www.youtube.com/watch?v=Ycvf9E2cjRs
Group 3
Group 4
Under Armour - Click-Clack
Dove - Evolution
http://www.youtube.com/watch?v=tvDvuILhGws
http://www.youtube.com/watch?v=iYhCn0jf46U
Zantac
Coke- Carville & Frist
http://www.youtube.com/watch?v=NgFvQhKNb3U
http://www.youtube.com/watch?v=k3hz5lbUFPo
Life Water-Thriller
E-Trade Baby
http://www.youtube.com/watch?v=8c_uvQ3Mp_8
http://www.youtube.com/watch?v=dxDSQ23cWhE
Pepsi-Justin Timberlake
Gatorade- Thirsty Dog
http://www.youtube.com/watch?v=AKKM8sP24BE
http://www.youtube.com/watch?v=cGDd6aAZavc
Types of Propaganda Used in Each Commercial:
_____________________________________ ________________________________________
_____________________________________ ________________________________________
3
Name _______________________ Partner: ______________________
1. Work with a partner or on your own. Click on each of the links below.
2. Watch the short commercial clip – #1 and #13 are a little longer.
After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.
3. Fill in the type of propaganda that is being used. Some will have two, others may have one.
4. Explain why you picked that answer.
1. http://www.youtube.com/watch?v=9gspElv1yvc
SPCA
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
2. http://www.youtube.com/watch?v=lw9ZeXB2uKs
Audi commercial
Text
Type of Propaganda Used: ___________
Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
3. http://www.youtube.com/watch?v=Is3icfcbmbs
Head-on
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
4. http://www.youtube.com/watch?v=18ya0-OZ58s
Snickers
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
5. http://www.youtube.com/watch?v=r2EcgNfK3PA
Doritos
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
6. http://www.youtube.com/watch?v=l6q0ft48Jpw
Pepsi
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
4
7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related
Anti-smoking
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
8. http://www.youtube.com/watch?v=HqL9MjPnxBA
Pro-Active
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related
Brad Pitt- Levis jeans
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl2009/69046
Career Builder
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
11. http://www.youtube.com/watch?v=dIgey9NLdhk
Chuck Norris- Mt. Dew
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
12. http://www.youtube.com/watch?v=r30IPbdWqSw
Coke
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel
Harry Reid
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
5
Homework:
Sell It With Propaganda
Identifying Propaganda Worksheet
Name: ________________________________________
Use this worksheet to examine your example of propaganda (a commercial, magazine ad,
etc.) Identify which strategy was used, and bring the ad to school. If it is a TV
commercial or a website, just include the title.
Title of ad _______________________________________
What is your ad trying to “sell” (a product or an idea)?
_____________________________________________
_____________________________________________
Briefly describe your ad (its appearance, message, tone, etc.):
_____________________________________________
_____________________________________________
_____________________________________________
Intended audience (ex: a specific group of people, a nation, etc.):
_____________________________________________
Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):
_____________________________________________
_____________________________________________
What clues indicate technique used?:
_____________________________________________
_____________________________________________
_____________________________________________
What makes the ad effective in “selling” the product?:
_____________________________________________
_____________________________________________
_____________________________________________
6
These websites may be helpful when working through your propaganda unit.
PBS: Advertising Tricks
http://pbskids.org/dontbuyit/advertisingtricks/
_______________________________________________________
Propaganda Resources on the Web
http://www.classroomtools.com/proppage.htm
_______________________________________________________
Propaganda Slide Examples: PowerPoint (political)
http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
http://pinemountainms.blogs.com/files/propagandapt-1.ppt
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
http://jc-schools.net/ppt/propaganda.ppt
7
Future Product Advertisement
Task:
• You will create an advertisement for your Future Product. This can be a video of
two minutes or less, a web page, or a poster. No Keynote presentations.
• Your advertisement will use color, humor and/or art to get the attention of the
viewer.
• Your advertisement must include two different types of propaganda. Use the form
below to defend your two choices of propaganda.
Presentation Planning & Note Sheet:
First Propaganda Technique
Type
Definition
How does it
appear in ad?
Defend the
Propaganda
use in the
advertisement:
Explain how it
works. Why
does this
technique
persuade
people to buy
the product?
8
Second Propaganda Techn.