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Advertising
What is Advertising?
• Letting the public know through
media of a product or service for
sale, or an event to increase interest
in it.
Where do you see or hear
advertisements?
Reasons to advertise
*influences consumers
*provides consumers about
choices
Who are consumers?
• individuals or households that
purchase and use goods and
services generated within the
economy
Advertising Technique
• Methods advertisers use to get our
attention and to encourage us to buy
their product.
Propaganda
• Persuade type of message
presentation directly
aimed at manipulating the
opinions or behavior of
people, rather than
impartially providing
information.
Advertising Strategies
Slogan and Jingles
• Catchy Lyric or
saying to help
consumer recognize
product
• Stays in people’s
minds
Endorsement
• A famous person who praises
the product
• The idea is that if the famous
person believes in product,
the consumers will too.
Example of
Endorsement
Emotional Appeal
• Appeals to emotions, usually by
making you feel good
• Can make you feel afraid by showing
you what happens if you don’t buy
product
Example of
Emotional
Appeal
Facts and Figures
• Facts are given, but
only the good facts
• May tell half-truth or
omit the product’s
potential problem
Example of Facts and Figures
Gift/Rewards
• Given a gift or
reward based on
purchasing a specific
item
• Buy one get one
free
Glittering Generalities
• Use words and phrases that appeal to the
audience without offering supporting
information
• It sounds so good.
• Listeners don’t challenge the real point.
Bandwagon
• Exploits peoples’ natural desires to be
part of the crowd or on the winning
side.
• You don’t want to miss out!
• Jump on the bandwagon!
Example of Bandwagon
Testimonial
• Ordinary person
gives an account of
a personal
experience with
product of service
• Ideas is to have
consumer relate to
everyday person