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25. Market Equilibrium – Price mechanism 1. Missing words Market equilibrium occurs when _________________ equals _______________. At this point, economists can ascertain the market ________________ and output level. If the price charged for a given good or service is above the equilibrium price, then excess supply exists. This is known as a __________________. Firms will have unsold stock, and in order to clear this stock, they will be forced to ________________ prices. If the price being charged is too low (below equilibrium price), then a ___________________ exists (demand is greater than supply), and price is likely to _____________________. Missing words: surplus, demand, reduce, price, supply, rise, shortage 2. Complete the table below with the new equilibrium points (assuming point A is the initial equilibrium). Price S1 S S2 J H L G A F K C D2 B D Quantity D1 Good/Service Demand/supply factors New (short-term) equilibrium Petrol Surge in car ownership in UK House prices Higher interest rates & increase of immigration of building workers Flights to USA Lower oil prices and successful advertising by US tourist boards Wine Higher tax on alcohol and the publication of warnings regarding alcohol consumption 3. Data Response: Tourism - Mexico's latest flu victim ‘With 26 confirmed deaths from swine flu across the entire country, the primary victims of this malicious virus are a tiny minority. But its secondary, economic casualties are everywhere. Pancho and his band hang around near the historic centre of the capital. For years they, and generations of their predecessors, have been entertaining tourists with raucous, nationalistic tunes. The curfew on this capital's economic activity is about to be lifted, but the foreign visitors, with the money, are nowhere to be seen. Walk into the crisp, modernist lobby of the Camino Real hotel in the upmarket district of Polanco, and you will be treated as a bit of a novelty. Guests are far outnumbered by staff. The hotel has over 700 rooms. Less than 40 are occupied. The World Health Organization is the only regular customer these days.’ Source: adapted from www.bbc.co.uk Complete the diagram below, and explain what has happened to the value of the peso against the dollar. Pesos per $ S Pe D Qe Quantity of Pesos www.a-zbusinesstraining.com 25. ANSWERS: Market equilibrium – Price mechanism 1. Demand…supply…price…surplus…reduce…shortage…rise 2. Good/Service Demand/supply factors New Equilibrium Oil Surge in car ownership in UK L House prices Higher interest rates and increase of immigration of building workers B Flights to the USA Lower oil prices and successful advertising by US tourist boards F Wine Higher tax on alcohol and the publication of warnings regarding alcohol consumption G 3. Pesos per $ S Pe P1 D D1 Q1 Qe Quantity of Pesos Demand for holidays to Mexico will have fallen as a result of the risk of contracting swine flu. Demand for Mexican currency, the peso, will fall, as fewer tourists travel to the country. This causes the demand curve to shift inwards, and results in a lower value for the peso against the dollar. The peso can be said to have depreciated. www.a-zbusinesstraining.com