Download Quiz Show Fashion Ch. 2 Review A. B. C. D. E. Which of the

Which of the following is NOT a characteristic
of Market Segmentation analysis?
Promotion
Behavioristic
Demographic
Geographic
Psychographic
What is the specific group of people that a
business is trying to reach?
Special contests, coupons or “bogo’s” are
examples of sales promotions.
What do we call the whole process of
developing, promoting, and distributing
products to satisfy customers’ needs and
wants?
What are several factors that affect
Fashion merchandising?
1. Economic issues
influence buying
behaviors
2. Pricing
3. Competitor’s technology
Any form of communication that a business
or organization uses to inform, persuade,
or remind people to buy its product is
called this:
What are the four components of the
Marketing Mix?
What is a nickname for the four
components of a Marketing Mix
What do we call the journey or path that a
product takes from the producer to the
consumer?
Publicity is usually an unpaid mention or
“plug” or “shout out” for a business in the
media
Advertising is an unpaid mention of a
business in media.
Name the 3 Marketing Strategies used to
increase business and profits:
If a business has a solid base of customers
already, but wants to increase the sales of
the business what strategy could they use?
There are 7 functions of Marketing for all
businesses. Which function describes the
methods of moving and storing goods?
financing
product/service management
distribution
pricing
promotion
In Market Segmentation, analyzing and
considering a person’s attitudes,
interest and opinions is called:
Geographics
Psychographics
Demographics
Promotion
Selling
There are 7 functions of Marketing for all
businesses. Which function involves direct
personal contact that business have with
their customers?
financing
product/service management
pricing
selling
promotion