CURRICULUM VITAE - Princess Sumaya University for Technology Download

Transcript
CURRICULUM VITAE
MOHAMMAD HAMDI AL KHASAWNEH
Head of the E-Marketing & Social Media Committee
E-Marketing & Social Media Department/King Talal Business School, Princess Sumaya
University for Technology, Amman, Jordan
Phone: +962796029363/+962796393007
E-mail: [email protected]
1. Personal Data
Date of Birth:
12/05/1979
Nationality:
Jordanian
Place of Birth: Irbid– Jordan
Nationality: Jordanian
Marital Status: Married
2. Education

Ph.D. (E-Marketing) 2010, Griffith University, Gold Coast, Queensland, Australia

M.B.A (Marketing) 2002, Coventry University, Coventry, United Kingdom

B.Sc. (Accounting) 2001, Yarmouk University, Irbid, Jordan.
3. Ph.D. Dissertation
Dissertation Title: An Exploration of Consumer Response towards Sponsored
Search Advertising (SSA) from a Consumer Behaviour perspective. Griffith
University, Gold Coast, Queensland, Australia
4. Employment
Academic Positions
 Assistant Professor, E-Marketing and Social Media Department, Princess
Sumaya University for Technology, Amman, Jordan
September 15, 2013 – now
 Assistant Professor, Marketing Department, Al-Zaytoonah University, Amman,
Jordan
Feb 15, 2010 – August 31, 2013.
 Subject Lecturer, Coordinator and Planner for “Principles of Marketing” and
lecturer of many other different courses in the marketing department in both
Arabic and English.
Page 1
o Setting exam papers, marking answer sheets, assessment of practical
reports and assignments.
o Providing support, guidance and feedback to students for
improvements
 Contributed to the college environment through the following activities:
o Head of the Department E-learning Committee. 2012-Present.
o Quality assurance representative for the Marketing Department. 2012Present.
o Member of the Department Graduate Committee. 2012-Present.
o Member of the Department Social and Cultural Activities Committee.
2010- Present.
o Member of the Department Academic Program. 2010- Present.
 Consistently received outstanding evaluations from students.
 Graduate Assistant and Tutor, Marketing Department, Griffith University, Gold
Coast, Australia 2006-2008.
 Subject Tutor for “Strategic Marketing Management” & “Consumer
Psychology” & “Strategic International Marketing” & “Marketing
Communications.
 Marking and assessing practical reports and assignments.
 Instructor, Marketing Department, Irbid National University, Irbid, Jordan
Oct 2002- Dec 2004.
 Lecturer, Coordinator and Planner for “Principle of Marketing” & “Pricing
Strategies” “Promotion and Advertising” & “Sales Management” & “New
Product Development” courses.
 Supervised many BA project.
 Consistently received the highest evaluation from students.
5. Research Interests
 Traditional and Online Advertising.
 Sponsored Search Advertising.
 Social Media Marketing
 E-Marketing
 Mobile Marketing
 Consumer Behavior.
 Corporate Social Responsibility.
Page 2
6. Membership in Scientific Societies and Associations
Reviewer for Basic Journal of Business Management & Accounts.
Reviewer for Herald Journal of Education and General Studies
Reviewer for Universal Journal of Marketing and Business Research
7. Honors and Awards
Awarded Griffith award for academic excellence 2005
8. Teaching Experience
 Undergraduate Courses
Principles of Marketing
Internet Marketing
Sales Management
Consumer Behavior
Consumer Psychology
International Marketing
Marketing Research
Strategic Marketing Management
Marketing Management
Services Marketing
Marketing Communication
Pricing strategies
New Product Development
Advertising and Promotion
Strategic International Marketing
Bank Marketing
Industrial Marketing
Promotion Management
Applied cases in advertising
New Media distribution channels
Advanced Social Media Marketing
Advertising Technology
Supervision of BA projects
9.
Grants
The Project name : Antecedents and Consequences of E- Jordanian Consumer
Behaviour towards Facebook Advertising. Year of grant: 2012, grantor organization:
Al Zaytoonah University, and grant amount: 8750 JD
10. Publications
 Papers in refereed journals

Alsamydai, M. J., Yousif, R. O., & Al Khasawneh, M. H. (2012) . The Factors
Influencing Consumers’ Satisfaction and Continuity to Deal with E-Banking
Page 3
Services in Jordan. Global Journal of Management and Business Research,
12(14), 129-142.

Al Khasawneh, M. K. (2012). A Development and Empirical Validation of The
Consumer Response Towards Sponsored Search Advertising (SSA) Model.
Global Journal of Management and Business Research, 12(18), 41-53.

Alsamydai, M. J.& Al Khasawneh, M. H. (2013). Basic criteria for the success
of the electoral candidates and their influence on voters’ selection
decision.Advances in Management & Applied Economics,3(3), 105-127.

Al Khasawneh, M. H., Shuhaiber, A. (2013).A comprehensive model of factors
influencing consumer attitude towards and acceptance of SMS advertising: An
empirical investigation in Jordan. International Journal of Sales & Marketing
Management Research and Development, 3(2), 1-22.

Alsamydai, M. J.& Al Khasawneh, M. H. (2013). Antecedents and
Consequences of E- Jordanian Consumer Behaviour towards Facebook
Advertising. International Journal of Business Management & Research, 3(4),
41-60.




Conference Presentations
2014: Annual International Conference on Social Sciences. The title of the paper
was "An Empirical Examination of Consumer Adoption of Mobile Banking (MBanking) in Jordan". Athens, Greece August 4-7 2014.
2012: 2012 European International Business & Economics Conference. The title
of the paper was "Determinants and Outcomes of Consumer Responses towards
Sponsored Search Advertising". Rome, Italy, June 6-8 2012.

2006: IADIS- International Conference on e-commerce in Barcelona- Spain.
The title of the paper was “The Impact of Keyword Search Advertising on
Consumers’ Brand Awareness, Click-Through, and Subsequent Behavioural
Intentions.”

2006: ANZMAC Doctoral Colloquium in Brisbane- Australia. The title of the
paper was “The Impact of Keyword Search Advertising on consumers’ attitudes
and reactions.”
BOOKS
Al Khasawneh, M. (2014). Search Engine Marketing: An exploration of Consumer
Response Towards Sponsored Search Adverting (SSA). Lambert Academic
Publishing.
WORK IN PROGRESS
Page 4

Al Khasawneh, M. H. (2014). Consumer Attitudes towards Product Placement
in Arabic TV shows.

Al Khasawneh, M. H. (2014). The Effectiveness of Social Media Marketing as
a Tool for Building Successful Public Relations.

Al Khasawneh, M. H. (2014). Consumer Perceptions of Corporate Social
Responsibility in the Jordanian Mobile Telecommunication Industry.

Al Khasawneh, M. H. (2014). The Adoption of Social Media Intelligence in the
Jordanian Banking Sector.

Al Khasawneh, M. H. (2014). Effectiveness of social media as a tool for
competitive intelligence in Jordan.

Al Khasawneh, M. H. (2014). Consumer Acceptance of Social Media as a tool
for enhancing Online Customer Relationship Management.
SEMINARS AND WORKSHOPS


























Choosing a Research Methodology
Developing Your Research Question
Introduction to Statistics
Managing the Supervisory Relationship
Project Management for Thesis Writers
Research Higher Degree Induction Program
Research Intensive 1 - Commencing Students
Surviving Your PhD
Writing a Literature Review
Beating Writer's Block
Developing the Writing Habit
Editing Your Thesis
English Grammar for Thesis Writers
Post-confirmation: Confirmed, Now What?
Post-confirmation Research Intensive(Three days Workshop)
Thesis Writing (half day)
Writing for Clarity
SPSS Basics
SPSS Intermediate
Word Basics
Word Intermediate
Word Advanced
Academic Web Searching
Understanding Referencing
Academic Writing for Postgraduate
Building an Academic Argument
Page 5







Endnote
Completing your thesis
Writing-up: Pulling it all Together at the Halfway Point
Do it Yourself Thesis Tools
Research Issues forum
Thesis Writing group
Basics for University teaching (Two days workshop)
INTEREST/HOBBIES
Reading
Browsing the Internet
Travelling
Swimming
Jogging
Playing Tennis
TECHNOLOGY SKILLS
Statistical software: SPSS
Operating System: Windows
Others: Microsoft word, Excel and PowerPoint
LANGUAGE SKILLS
Arabic: Mother tongue
English: Fluent
REFERENCES
In Jordan

Dr. Sultan Abu-Orabi,Secretary General of the Association of Arab Universities
(AARU), President of the Arab Union of Chemists (AUC), & President of the
Jordanian Chemical Society. Association of Arab Universities, PO Box 401,
Jubeyha, Amman, Jordan, Tel (Office): (962 6) 5062048 , Mobile: (962)
795600448 Fax: (962 6) 5062051, E-mail: [email protected]

Dr. Mahmod Jasim Alsamydai, Professor of Marketing, Department of
Marketing, Al zaytoonah University, Amman-Jordan.
Tel (+962 777397835). E-mail: [email protected]
In Australia

Dr. Deborah Griffin, Lecturer, Griffith Business School, Department of
Marketing, Gold Coast Campus, Griffith University, QLD4222, Australia, Tel
(+61755529104), Fax (+61755528085)
Page 6
Email: [email protected]

Dr. Scott Weaven, Senior Lecturer Griffith Business School, Department of
Marketing, Gold Coast Campus, Griffith University, QLD4222, Australia, Tel
(+61755529216), Fax (+61755528085)
Email: [email protected]
Page 7
Similar